Sports and Entertainment Marketing I Semester Review.

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Presentation transcript:

Sports and Entertainment Marketing I Semester Review

Directions Read each slide aloud Click on the picture to watch the video Give the students 2-5 minutes to look through their notes or the book to find the topic Replay the video Give 2-5 minutes more for complete each slide. Students will place their work in their class folder for Exam review next week.

4 P’s of Marketing Write a brief summery of the commercial. Try to identify as many of the 4 p’s as you can from memory. A father uses the web to share memories with his daughter as she grows up in this video depiction.

Target Markets Write a brief summery of the commercial. Identify as many of Target Markets as you can. Identify what Entertainment Industry(s) is being shown in the commercial.

Competition and Free Enterprise Write a brief summery of the commercial. Explain competition from viewpoint of the commercial. Explain how competition plays a role in free enterprise. Humorous Audi TV commercial comparing friendly rivalry to its relationship with BMW

Selling Techniques Write a brief summery of the commercial. Identify as many steps in the selling process as possible

Advertising and Promotion Methods Write a brief summery of the commercial. Identify as many advertisement mediums as you can. Identify a promotional method being used in this video. Charleston Riverdogs - Veeck Advertising Commercial

Branding Write a brief summery of the commercial. Identify as many branding concepts as you can from the video. List any specific trademarks or brand identities.

Brand Licensure Choose one licensure example from the commercial. Identify the parties involved Identify the item being licensed

Careers in Sports and Entertainment Watch all 3 video which highlight possible employment opportunities in Sports or Entertainment. Briefly describe the job. What interpersonal traits do you think would be the most important in that job? Why?