Creative Industries Donna Henderson

What is the creative industry? “The first Creative Industries Mapping Document, published in November 1998, was the first ever attempt to measure the economic contribution of these industries to the UK, and to identify the opportunities and threats they faced. The Mapping Document also helped set a blueprint for action for both Government and the industries.” e.gov.uk/images/publications/part1-foreword2001.pdf e.gov.uk/images/publications/part1-foreword2001.pdf Definition: “…those industries which have their origin in individual creativity, skill and talent which have a potential for job and wealth creation through the generation and exploitation of intellectual property” (‘Creative Industries Mapping Document’, DCMS, 2001).

What are the creative industries? Creative Services Creative Product Digital Media Performing Arts Animation Fashion Film Architecture Television Publishing Design Advertising Creative Media Computer Games Music

How is it different from the Cultural Industries sector? “The term “cultural industries” is almost interchangeable with the concept of “creative industries.” Whereas the notion of “cultural industries” emphasizes those industries whose inspiration derives from heritage, traditional knowledge, and the artistic elements of creativity, the notion of “creative industries” places emphasis on the individual and his or her creativity, innovation, skill and talent in the exploitation of intellectual property.”

Major developments over the last 10 years In 2006 the creative industries sector was valued at (GVA) £57 billion, which is an £25.8 billion increase since (GVA - Gross Value Added) /09Jul_REI_PICS0708_Chap3.pdf The government invested £250,000 towards a project to move the Scottish Screen Archive to a new home at the Kelvin Hall in Glasgow's west end. “Creative Scotland is the national leader for Scotland’s arts, screen and creative industries. It’s our job to help Scotland’s creativity shine at home and abroad.” Taken from:

Why is the sector important to the UK economy? The creative industries are important as they have given people over 60,000 jobs and has contributed over 5 billion pounds to our economy.

Synergy within the creative industries. Photography, Fashion design, Publishing, Advertising, Music, Film and Television etc… = Scottish Fashion Awards All of these areas combined make one event come together successfully. Synergy is described as 2 or more things coming together in order to produce a result that was unachievable independently.

What is its cultural importance to the UK? Without the creative industries, events such as T in the Park wouldn’t be available as designers, photographers, sound technicians etc are all needed from the creative industries in order for these sorts of events to take place. T in the Park is important to our economy as it has contributed over 40 million pounds to it.

What are the key issues for the candidate’s chosen vocational area in this sector? Graphic Design. In the economy there would not be many jobs available for new upcoming graphic designers. It would be difficult to take out any sort of loan when starting up a private business as big business tend to get all the business and new graphic designers have limited references/recommendations. New technology would cost the company too much as it would need to stay up to date with all the latest software. New software may cost the company hundreds of pounds and also, if members of staff are unfamiliar with the new software they will have to be trained how to use it. Re-training staff is very time consuming, and wastes company time and money.