Igniting Enterprise Holdings Ad Alta Consulting Mathieu Mackay Gabrielle Ho Emily Potvin

MandateAnalysisRecommendationImplementationFinancials Mandate Why are we here? Help Enterprise Holdings become the best transport service in the world by recruiting top talent Leverage brand, promote international presence & career growth  

MandateAnalysisRecommendationImplementationFinancials Key Issues Lack of VisibilityLack of women Needs more effective outreach methods Employer Reputation Lack of social media impact Enterprise needs to better market itself to students

MandateAnalysisRecommendationImplementationFinancials Target Market Analysis  Head Work hard, play hard Is Goal-Driven and competitive Heart Wants to be appreciated Wants a meaningful career Hand Very active on social media Technologically savvy Enterprise has the capacity to entice Marc-Antoine to join Meet Marc-Antoine, 21 years old, university student

MandateAnalysisRecommendationImplementationFinancials Internal Analysis 1.Strong Brand Image 2.Very Large Company (More than 91,000 employees in 7200 branches) 3.International Presence (30 countries)  1.Struggling to attract students 2.Need better penetration 

MandateAnalysisRecommendationImplementationFinancials Positioning Map KPMG RBC McDonalds Career Opportunity Reputation Enterprise

MandateAnalysisRecommendationImplementationFinancials Positioning Map Enterprise needs to better market its career opportunities KPMG RBC McDonalds Career Opportunity Reputation Enterprise

MandateAnalysisRecommendationImplementationFinancials Recommendation Better Visibility= Better Talent Implement a marketing campaign that will increase Enterprise’s visibility as a company with exciting career paths and opportunites With better visibility, you will attract & retain top talent and increase employee satisfaction & customer satisfaction, revenues and profits

MandateAnalysisRecommendationImplementationFinancials Implementation at a Glance Our implementation will allow you to achieve your recruiting goals IgniteAccelerateArrive Short-term 0-8 months Medium-term 8-20 months Long-term 20 months+

MandateAnalysisRecommendationImplementationFinancials Ignite: Short-Term Improve community outreach ObjectiveActionActor HRChange name of training program HR MarketingAlumni RepresentivesStudent Recruitment MarketingCampus AmbassadorsStudent Recruitment MarketingPlan Travel the World with Enterprise Student Recruitment

MandateAnalysisRecommendationImplementationFinancials Travel the World with Enterprise Emphasize the exciting work opportunities that Enterprise provides  1 week 1 female and male applicant Week Abroad 1.Paid Hotel 2.Travel Across Country of Choice Enterprise Site Visits 4.Activities Organized

MandateAnalysisRecommendationImplementationFinancials Marketing Initiatives To reach a maximum number of quality candidates Social Media Platforms Facebook & Instagram Responsibilities 1.Winners must post daily on social media about their travels 2.Must become Campus Ambassadors upon returning #TravellingWithEnterprise #VoyagerAvecEnterprise

MandateAnalysisRecommendationImplementationFinancials Accelerate: Medium-Term Increase buzz and enthusiasm for Brand and internships ObjectiveActionActor MarketingRoll out Travel the World Student Recruitment HRInternships/CoopHR Marketing/HROrganize Exchange Programs HR

MandateAnalysisRecommendationImplementationFinancials Guest Speaker 

MandateAnalysisRecommendationImplementationFinancials Arrive: Long-Term Continue leveraging brand and attracting talent ObjectiveActionActor MarketingDevelop career specific website IT Continue social buzzContinue Travel the World campaign Marketing Marketing/HRContinue other initiatives Marketing/HR

MandateAnalysisRecommendationImplementationFinancials Website Development Emphasize potential opportunities within Enterprise Survey Interests & Wants Job SuggestionsA Day In The Life 

MandateAnalysisRecommendationImplementationFinancials Budget Marketing13,000 Student Recruitment1,000 Contingencies16,000 Total30,000

MandateAnalysisRecommendationImplementationFinancials Conclusion   Leverage brand, promote international presence & career growth Help Enterprise Holdings become the best transport service in the world Why are we here?

Igniting Enterprise Holdings Ad Alta Consulting Mathieu Mackay Gabrielle Ho Emily Potvin