4.04 PowerPoint 4.04 Understand activities and careers in marketing.

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4.04 PowerPoint 4.04 Understand activities and careers in marketing.

Marketing Marketing is not an event, but a process... It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson

Functions of Business Marketing –Process of promoting and presenting a product or service to customers –Based on four “P’s” Product – what you are selling (whether it is a good or service) Price (establishing the price of the product) Placement (placing the product in attractive and convenient sales locations) Promotion (advertising, public relations, demonstrations, events, etc.)

Marketing Mix (The 4 P’s) 1.Product 2.Place (Distribution) 3.Price 4.Promotion

Product What are products? How are new products developed? How are existing products improved?

Place Where are products available for sale? How do the products get distributed to stores and consumers?

Pricing How do sellers know what price to charge? What factors influence prices?

Promotion How are customers made aware of products? How does the seller entice the buyer to purchase the product? How does the seller brand an image in the buyer’s brain?

Marketing Careers Fashion Merchandising Travel and Tourism Marketing Management Market Researcher

Marketing Careers Salesperson Sports and Entertainment Marketing Sales Manager Telemarketer

Marketing Careers Buyer e-Marketing