Design 11 Mr. Jean September 24 th, 2012. The plan: Video clip of the day Introduction to Design Communication Company Logos Company logos after tough.

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Presentation transcript:

Design 11 Mr. Jean September 24 th, 2012

The plan: Video clip of the day Introduction to Design Communication Company Logos Company logos after tough economical times Personal Logo Short Tutorial in Photoshop

Communication Technology: Communication is a key feature to the design world. Work which is well designed tells an individual an entire story for a product, logo, poster, location, event, program etc…. When the elements and principles of design are included this process the audience gets a product which is more useful, user friendly and pleasing to them.

Communication Design:

Great Design Communication:

Importance of a Logo: Logo symbolizes your company and provides an image nothing else can provide. It is one of the many important yet missed elements for many businesses. Either the company doesn’t have one or it isn’t good enough.

Logo is the identifying element of the brand for a company, business, product or economic entity, designed to create immediate recognition by the viewer.Logo Individuality and the uniqueness of a logo are necessary to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. Site visited September 23 rd, 2012http://

It is crucial to have one for branding purposes and gives your company an identity. A company without a logo will raise questions about your business and a lost of identity.

Importance of Shape: The shape of the logo is either a make or break scenario. The shape either has to correlate with the name or relevant to your business. It is best not to have your logo be something that the customer has to guess to bring out the traits of your business.

Color: Color also plays an important role on catching the eyes of viewers. The color has to be catchy but not awkward for the logo. Finding the color (and combination of colors) for your logo can be hard at times to separate yourself from the competition that may have a similar logo.

Logo’s after the economic collapse?

Assignment #4: Directions: Imagine you are a freelance graphic designer. Freelance means you don't have a boss, you work for yourself! But it also means you have to find work on your own too. You're looking around for work and find the following competitions: –Part 1. Pick a team name and design a logo for Halifax's new CFL (football) team. –Part 2. Google often has special images on their homepage for holidays and other special events. Design the special image they will use this year for halloween. –Part 3. Cole Harbour High school wants a new logo for their webpage. Make sure you use the school colours, blue and red!

To do: Sign up for my course. Complete Assignment #3 Start on your logo design –Go on my webpage to today’s date –Click on the assignment for directions Assignment #4 – Design Communication