THE ART OF IDENTITY LOGOS

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What is a logo? A graphic symbol or picture used to identify a company, corporation, business, service or individual Why do businesses use logos? GRAPHIC COMMUNICATION

Effective Logos Logos should have: Simplicity Legibility Retention Value Relationship to product or service

Three Types of Logos Alphagram Pictogram Abstract **Many times logos will be a combination of two of the types

Alphagram Use only letter forms

Pictogram Uses simple picture forms

Abstract Something taken from reality and changed by focusing on the art elements and principles of design