The Marketing Mix  Product  Place (distribution)  Price  Promotion  Also known as “The Four P’s”

Product  What you offer to a customer  It can be a service  Haircut  Auto repair  It can be an item  X-Box 360  Toothbrush  It can be an event  The Z100 Jingle Ball  Movie

Place  Where a customer finds the product and how it gets there  Store location – Street or mall (bricks & mortar)  Mail order catalog – LL Bean  Online – Amazon.com  Auction – Ebay or in person auction  Customer directed – you customize your own product  More common now than ever before because of online choices  The Prosumer – a customer who drives how a product is made and delivered

Price  How much consumers will pay  What did the materials cost the manufacturer  How much will it cost to distribute  How much of a profit does the company need to make  How much should I charge for it  Is the price aligned with similar products  Have you ever bought something and then saw it for less somewhere else?

Promotion  How to increase customer awareness and bring them to purchase  Celebrity Endorsement  Sales promotions (buy one get one free)  Sweepstakes/Contests  Free samples  Product Placement  most-product-placements-ever- tpqpI2seTLCoWVA4YtjYzA.html most-product-placements-ever- tpqpI2seTLCoWVA4YtjYzA.html

Recap  Define Marketing  What are the 4 P’s?  Give an example of each of the 4 P’s  What is the term we used for consumers who drive companies to customize their purchases?

4 P’s Assignment  Analyze the product you created for the WSI using the 4 P’s  Product  Place  Price  Promotion