MEDIA & COMMUNICATIONS

 More than 800 million Facebook users  Over 100 million Twitter users  64 million LinkedIn users in North America alone  1 in 3 texters would rather text than talk  20% of year olds read the newspaper  31% said they didn’t get news at all yesterday  64% of Americans stream mobile video at work  56% of college students would decline job offer if they banned social media in workplace  44% of companies track employee’s social media use in AND out of the office MEDIA STATISTICS

 Americans on average spend a total of 38 hours watching TV per week  In the past year and a half Americans have added  2 more hours of TV per week  Sent/received ½ Trillion more texts  Spent 1.3 more hours online per week MEDIA USAGE

 SOCIAL MEDIA: FACEBOOK

 Constructing Identity  Personal Identity vs. Social Identity  Revealing your real identity  Facebook & Interpersonal Communication  Me vs. I  Social Landscapes  Facebook leads to narcissistic tendencies  Use results in lower grades SOCIAL MEDIA: FACEBOOK

 Pros  Business promotion  Deals  Celebrities  News & Information  Friends & Family  Cons  Over tweeting – “TMI”  Bad image SOCIAL MEDIA: TWITTER

 Pros  The social networking sites allows customers to give out promotions and deals.  Companies can increase their business.  Customers are benefited with purchases.  Good way of connecting with others.  Cons  Security issues  Using the check in system allows people to know where you are. SOCIAL MEDIA: FOUR SQUARE

PUBLIC RELATIONS  Through media, we can now communicate directly with the public.  No longer a “wall” between organizations and the public  Big Benefits:  Cheaper than advertising  Potential for larger reach  In the old days how would you communicate with the public directly?

Old School TacticsNew School Tactics Newsletter or letters /e-newsletters Flyer /BrochureWebsite and blog posts ReportsWeb video (YouTube, etc.) Host an eventFacebook news feed/wall Give a speech/presentationTweets Position papers/reports Mobile apps/alerts OLD AND NEW **Both schools still exist and each have their time and place.

OLD AND NEW Old Days:  Conduct focus groups  Conduct in-depth interviews  Surveys (telephone or in-person)  Content analyses of media clips  Secondary data (reports, etc.)  Informal research (customer feedback, employee comments, etc.) Old Days:  Conduct focus groups  Conduct in-depth interviews  Surveys (telephone or in-person)  Content analyses of media clips  Secondary data (reports, etc.)  Informal research (customer feedback, employee comments, etc.) Today:  Track search query/interest data (Google Trends/Insights)  Track website traffic (Omniture, Webtrends, Google Analytics)  Track conversations on Twitter, Facebook and other social networks  Monitor comments, post to blogs, brand communities, etc. Today:  Track search query/interest data (Google Trends/Insights)  Track website traffic (Omniture, Webtrends, Google Analytics)  Track conversations on Twitter, Facebook and other social networks  Monitor comments, post to blogs, brand communities, etc.