Jason Harper, Senior Director, Analytics. Confidential Information – Copyright © 2013, FordDirectConfidential Information – Copyright © 2015, FordDirect.

Slides:

Advertisements

Similar presentations

Management Presentation February Opportunity Summary Financial Services Market Problems: –Electronic Content Needs Low Cost Payment System –Like.

Advertisements

On Target Group Coaching

Presented by: Your Name Your Phone Number Your Website Address How Your Local Business Can ATTRACT and KEEP Customers Through Mobile Marketing.

DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.

A Consumer Has Found Your Dealership Through A Smartphone Search: Then What? John Busby Senior Vice President, Marchex Institute September 23, 2014.

It’s All About The Customer Experience

NIELSEN CONSUMER 360 JUNE 2013 EVOLUTION OR REVOLUTION: THE IMPACT OF DIGITAL ON SHOPPERS AND STORES.

Driving customer engagement through mobile. The growth of mobile Most smartphone users now check their phones 150 times a day Source: KPCB Internet Trends.

BOOMERS, MEDIA MOMS, AND POLARIZED CONSUMERS. 2 BABY BOOMERS THE MOST VALUABLE GENERATION BABY BOOMERS THE MOST VALUABLE GENERATION #C360.

The Future of Digital Publishing AAMP Conference 2014 Kevin Kennedy and Shaun Mehr October 3, 2014.

Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media.

Building Data-Driven Marketing Programs Understanding Audience Behavior MARKETING EDUCATION SERIES Building Data-Driven Marketing Programs: Understanding.

McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 5 Electronic Commerce: Strategies for the New Economy.

Mobile TripCase Overview

Mary Lai MBA, BSc(Hon) Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

ECommerce Framework - Part 2 CPS 181s Jan 14, 2003.

Communications & Data Services The Evolution of Communications Cathy Avgiris EVP/GM May 10, 2012.

Connect and Collect: Strategies for connecting to your constituents in an electronic world.

Why Mobile Bill Payment is Thriving and How Utilities are Responding

Tapad Are Traasdahl, Founder &

Marketing Communications. Marketing Communication Process by which information about an organization and its offerings is disseminated to selected markets.

Digital Marketing

Making sense of viewer data Genius Digital Products.

Payment Gateways for e-Government services 24 May 2007

The mobile difference Lee Rainie, Director, Pew Internet Project SEFLIN – librarian webinar

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Marketing Insights & Operations (MIO) Mobile Advertising Opportunities.

Online Marketing Basics AWESOMELY PROVOCATIVE INFO FOR SUCCESSFUL RELATIONSHIPS ONLINE Lee Brogden Culberson | ProfessionalMojo.com.

Altruist Mobile Banking. INTRODUCTION The mobile phone is the most popular device of the masses and these days it provides services beyond voice and text.

PewInternet.org The State of Mobile Connectivity Lee Rainie, Director, Pew Internet Project Handheld Librarian

Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Our Readers Print Newspapers Newspaper Websites.

Health, Safety & Well-Being of Young Adults Symposium National Academies May 7, 2013 Amanda Lenhart, Senior Researcher, Director of Teens & Technology.

Driving Business Online Wed 15 August 2012 Canberra Online Business in Australia (PayPal Market Research)

Leveraging e-Delivery to Maximize e-Payments Jeff McKenzie - Vice President, Integrated Solutions Neopost USA.

E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS Part-I.

MARKETING MARKETING © South-Western Thomson CHAPTER 15 Promotion Means Effective Communication 15.1 Promotion as a Form of Communication 15.2 Types of.

1 Brad Vaughan Vice President – DCIO Sales Consultant November 11, 2015.

Understand The Use Of Technologies In Fashion Merchandising And Marketing FM 3.02.

Marketing in the Digital Age Presented by Karen Porter Department of Marketing School of Business Administration The University of Montana andImpactOnlineMarketing.com.

How Mobile is Changing the Way We Communicate Stephanie Smith, APR Director of Public Relations Fort Osage R-1 School District.

Michigan Schools and Government Credit Union By: Aoi Fuchigami, Sara Blotske, Laurel Levine, & Erica Miletti.

Mexican Internet Association, AMIPCI The Mexican Internet Association (AMIPCI) was founded in It integrates the most influential.

The Impact of Social Media on Touring and Live Performance Doni Tavel Senior, Management School of Public and Environmental Affairs

Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 April 2016 Elias Ghanem Capitalize on Digital The era of Mobile.

Interactive Advertising. Interactive Ads Promotional technique that involves an element of feedback from the customer. In digital marketing, refers to.

Importance of Digital Marketing on Business BY sundance-marketing.com.

Community Newspapers Drive Results 5 Things You Thought You Knew About Community Newspapers.

Online Donations Doron Lazarus National Marketing Officer JNF Australia.

The Google Display Network. Why Display Matters..

Community Newspapers Drive Results

DIGITAL MARKETING A good career option

Anytime, Anywhere and Anyway

Understand The Use Of Technologies In Fashion Merchandising And Marketing FM 3.02.

MARKETING STRATEGIES BENEFICIAL TIPS.

Modern Electronic Banking

Best Practices in Utility Billing and Payments

Unit 2 GCSE Business Communication Systems

© 2013 Jones and Bartlett Learning, LLC, an Ascend Learning Company All rights reserved. Page 1 Fundamentals of Information Systems.

Not Banking on Banks The $684-billion commercial banking industry is an essential component of everyday life; however, its role in the financial crisis.

Eight Unique Features of E-commerce Technology

Promoting Your Product

Augmented Reality & Virtual Reality An Escape into the World of Fantasy According to research, by 2020 AR/VR market could hit $ 150 Billion. Both Google.

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024 mPOS Terminal Market unit shipment.

Marketing Quick Facts Last Update: March 2016.

Average Monthly Video Users by Device (000)

Best Practices in Utility Billing and Payments

Chapter 1 Review.

Total Online Activity: % Video vs. % Non-Video

Engaging Donors Online

Understand The Use Of Technologies In Fashion Merchandising And Marketing FM 3.02.

Presentation transcript:

Jason Harper, Senior Director, Analytics

Confidential Information – Copyright © 2013, FordDirectConfidential Information – Copyright © 2015, FordDirect In this Session: Apply key learnings for dealers to effectively market to Millennials Implement necessary changes in order to capitalize on this groundswell of new buyer opportunities Understand how to use these Millennial behavior data points and trends to measure success 2

Confidential Information – Copyright © 2013, FordDirectConfidential Information – Copyright © 2015, FordDirect Millennials – who are they? Born between 1981 and Million U.S. Households 14.86% of U.S. Households 3

Confidential Information – Copyright © 2013, FordDirectConfidential Information – Copyright © 2015, FordDirect Millennials vs. the Rest of the Population Millennial Households $1.47 Trillion 5.75% of U.S. Assets Rest of U.S. Population $27.39 Trillion 94.25% of U.S. Assets 4

Confidential Information – Copyright © 2013, FordDirectConfidential Information – Copyright © 2015, FordDirect Mass Affluent Millennials, Media & Technology Preferences Media Consumption 80% are heavy Internet users 57% are heavy magazine readers 32% are heavy newspaper readers 27% are heavy television viewers Devices 96% own a personal computer 81% have smartphone 44% have tablet or e-reader 5

Confidential Information – Copyright © 2013, FordDirectConfidential Information – Copyright © 2015, FordDirect Mass Affluent Millennials, Media & Technology Preferences Mobile Habits Likely to use a finance/banking app on phone Likely to use phone to check websites for financial information Online Habits Go online to obtain financial information Pay bills online Track investments/trade stocks,bonds, or mutual funds Use social networking 6

Confidential Information – Copyright © 2013, FordDirectConfidential Information – Copyright © 2015, FordDirect Marketing Millennial Tips Ensure you have the right data elements to create your segmentation system or predictive score Use in next best product models Create triggers based on life events to introduce new products and services 7

Confidential Information – Copyright © 2013, FordDirectConfidential Information – Copyright © 2015, FordDirect Marketing Millennial Tips Messaging and Themes Optimistic financial future Financial security Benefits, rewards, and cash back as part of value proposition Convenience of electronic transactions Channels and Approaches Omnichannel technological approaches Promote to peers to drive recommendations 8