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Chapter 1 Review
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Question The presence of a physical storefront and face-to-face customer experience.
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Answer Brick-and-mortar
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Question The focus on creating a seamless consumer experience through any and all shopping channels: mobile, tablet, computer, brick-and-mortar stores, television, radio, direct mail, and catalog.
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Answer Omnichannel
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Question Decision making based on the suggestion or preference of a friend, colleague, or family member.
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Answer Social Cue
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Question Buying and selling through the internet via an electronic device such as computer, smart phone, or tablet.
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Answer E-Commerce
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Question Offering customer transactions through multiple connected channels, including some of all of the following: brick-and-mortar stores, online store sites, mobile apps, and telephone.
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Answer Multichannel
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Question A physical need such as hunger of thirst that drives behavior.
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Answer Physical Cue
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Question Quantifiable information about a customer such as household size, income, education, occupation, and place of residence.
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Answer Demographics
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Question Advertising message that impacts purchase decisions.
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Answer Commercial cue
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Question A gigantic retail facility that carries an enormous range of products, from apparel to groceries to automotive supplies, all under one roof.
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Answer Supercenters
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Question Stores that offer off-price goods that are owned by the manufacturer or retailer.
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Answer Outlet Store
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Question These retailers offer a broad variety of merchandise, limited service, and low prices.
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Answer Discount Store
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Question Sales people contact customers directly in a convenient location, often at a customer’s home; demonstrate product benefits; take orders; and deliver the products or perform the service.
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Answer Direct Selling
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Question These stores sell a wide variety of goods including food, alcohol, and medicine.
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Answer Supermarkets
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Question Offer brand-name merchandise at a discount. The merchandise typically consists of excess inventory, closeouts, and irregulars.
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Answer Off-price Retailers
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Question These stores offer good service and a broad variety and assortment of products to mid-to-high quality.
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Answer Department Stores
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Question These general merchandise stores are easily accessible, small in size, with quick shopping and checkout.
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Answer Convenience Stores
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Question Stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer’s price.
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Answer Closeout stores
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Question This segment focuses on deep, but narrow assortments with high level of customer service.
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Answer Specialty Stores
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Question Stores that sell products in bulk directly to consumers, and typically require a membership.
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Answer Wholesale Clubs
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Question The person who make quick purchase decisions.
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Answer Impulse Buyer
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Question The customer who spends time searching for the best price or deal on the item someone is looking to purchase.
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Answer Comparison Shopper
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Question This customer usually waits to see what the latest trends will be and is reluctant to try new products until friends have done so and reported on them.
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Answer Follower
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Question The buyer who wants to be the first to purchase and own the latest merchandise.
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Answer Innovative Customer
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Question This buyer is hard to predict or to understand. They shop in many different places and is not obviously influenced by any one retail element.
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Answer Diverse Shopper
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Question This customer shops for fun, and therefore shopping does not necessarily mean always making a purchase.
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Answer Recreational Shopper
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Question Retailing is comprised of all of the business activities that add value to the products and services customers buy. This includes ___.
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Answer Merchandise assortment Customer Service Packaging
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Question Which of the following choices lists the elements of the distribution channel in the correct order?
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Answer Manufacturer, Wholesaler, Retailer, Consumer
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Question Closeout stores are owned by the manufacturer or retailer. True or false?
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Answer False
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Question Ashley Furnituture is an example of what type of retailer?
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Answer Specialty Store
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Question The term “multichannel” and “omnichannel” are very similar. Which of them places the focus on creating a seamless customer experience?
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Answer Omnichannel
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Question Sam’s Cub
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Answer Wholesale
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Question Amazon
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Answer Pure Play
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Question Macy’s
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Answer Department Store
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Question 7-Eleven
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Answer Convenience Store
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Question Marshalls
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Answer Close-Out Store
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Question Kroger
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Answer Supermarkets
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Question Nike Outlet
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Answer Outlet Store
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Question Pampered Chef
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Answer Direct Selling
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Question Super Target
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Answer Supercenters
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Question Salvation Army
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Answer Thrift Store
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Question Walgreens
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Answer Specialty Store
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Question Walmart
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Answer Discount Store
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Question Albertson’s
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Answer Supermarkets
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Question Sear’s
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Answer Department Store
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Question Costco
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Answer Wholesale Store
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