The NuCanoe Opportunity

The NuCanoe is a boat that gives people a greater ability to pursue activities on the water. What is NuCanoe?

Enhance Your Ability To Fish To Recreate To Hunt To Dive To Row To Paddle What is NuCanoe?

Why NuCanoe?

Confidence on the Water Why NuCanoe? Great stability and easy to use No training or experience required Allows you to focus on your activities

Greater Functionality Why NuCanoe? Versatile design lets you do more Configurable to suit your needs

Superior Comfort Why NuCanoe? Upright seating position enables better posture and straight or bent legs Wide variety of seating options Enjoy being on the water for hours

Multiple Options Why NuCanoe? Fishing, hunting, paddling, rowing… Lakes, rivers, saltwater… Paddle, row, or troll One, two, or three passengers

Better Results Why NuCanoe? Greater success in your activities More enjoyable experiences on the water

NuCanoe for Who?

Sportsmen NuCanoe is for Looking for a better way to fish or hunt Concerned with fishing and hunting, not paddling

Active Adults NuCanoe is for Seeking enjoyable experiences on the water Desiring comfort, safety, and ease of use

Families NuCanoe is for Looking for safe and fun activities Wanting something fun for the whole family

The NuCanoe Opportunity

ParticipantsPurchases Paddlesports5,900,000$371,000,000 Fishing (w/ Boats)17,000,000$7,500,000,000 Waterfowl Hunting2,300,000$934,803,000 Marine31,900,000N/A Significant end use market size A better tool instead of a new activity The NuCanoe Opportunity

High utility product provides great value NuCanoe benefits are desired by consumers Differentiated from other canoes, kayaks, & boats The NuCanoe Opportunity

Achieving Business Success

Broad end-use markets to sell in to Attract new customers to your store Significant accessory and follow-on sales – Accessories average 50% of boat sales Achieving Business Success

Universal hull & modular accessories reduce retailer inventory levels Protected dealer territories and no box stores Great margins and shipping programs – Super Simple Shipping Program Achieving Business Success

NuCanoe Highlights Results & Successes

The NuCanoe was designed by Tim Niemier, founder of Ocean Kayak – First NuCanoe sold in 2006 Sales Growth (YoY) – 2007: 305% – 2008: 147% – 2009: 7% 72 Dealers in US and Canada NuCanoe Highlights

NuCanoe Dealer Map

NuCanoe Highlights