1. Create & Manage Promotions Do you want customers to purchase more frequently, buy in greater volume, or be attracted to new or different offerings? Create and manage special offers to bolster the conversion of your listings and increase sales on eBay. Best Practices What You Can Do Resources Merchant Development

2. Merchant Development : Promotions Manager Best Practices Confirm or implement these practices Copy Promotions from retail store or website onto eBay Group items that are commonly purchased together Offer simple industry-standard promotions and discounts for your category  Shoes: buy one get one 50% off  Spend $50 and get free shipping  Buy 3 items and save $30 Examples:  Women’s clothing separately from Men’s or Kid’s  Products with their accessories: e.g., Camera and SD cards  Car parts for similar repairs: e.g., Brake Pads and Brake Rotor Group: Add Promotions to Daily Deals & Flash Events to maximize exposure Best Practices What You Can Do Resources

3. Merchant Development : Promotions Manager Additional Best Practices Confirm or implement these practices Spend Threshold Get buyers to spend more! Set a minimum spend threshold above your average selling price Create excitement by offering discounts for buying in bulk Inventory Selection Bundle higher ASP products with high margin accessories Create smaller promotions with like products vs. grouping all inventory together so that relevant inventory surfaces in the promotion module Shipping Offer free or faster shipping options and discounts for upgrading shipping Planning Calendar your promotions to match retail events and special holidays Best Practices What You Can Do Resources

4. Merchant Development : Promotions Manager What you can do What to do and how to start Evaluation Which offers are successful? Remember to consult with your account manager on the progress of your campaigns. Is there growth in your average cart size? Compare metrics for non- promoted listings vs. listings with different promotion types. Consult with your account manager for more information. Can you produce addtional targeted offers by price point, min spend, or product category? Are you adding new inventory soon that you can highlight through a promotion? Prep Work Do you run promotions on your website or in your retail store? If yes, copy these promotions onto your eBay account. What are retail standard promotions for your category? Research categories/products on your competitions’ websites (www.Macys.com, www.AutoZone.com, www.ToysRUs.com, etc.).www.Macys.com www.AutoZone.com www.ToysRUs.com Do you have an overstock of products you could run a promotion on? Is there new or seasonal inventory to promote? Review with your account manager / take these next steps: Do you have products that are commonly purchased together or in bulk? If yes, create promotions with inventory that are sold together. Do your have products that can be shipped and packaged together? If yes, you can pass the shipping savings on to the buyers. Determine which promotions work best for Daily Deal items, Flash, and Billboard events. Do you have a promotional retail calendar? If not, which events (Cyber Mon., Mother’s Day, etc.) should you cover with promotions. Guidance on promo calendars found here.here. Set up promotions for the full year (or quarter) based off of retail calendar. Activate promotions for Daily Deal items, Flash events, and Billboard events. Review Checklist for Success (provided by your account manager) Can you extend a current offer that’s performing well? Best Practices What You Can Do Resources

5. Merchant Development : Promotions Manager Find Advanced FAQs QuestionAnswer Who can enroll in Promotions Manager? Any store subscription seller has access to Promotions Manager. If you do not have a store, please contact your Account Manager Who should use Promotions Manager? Every seller who has fixed price listings should use the tool. Please note that Auction, listings with the MAP listing tool enabled and “accepted” best offers are excluded from Promotions Manager. How do I access Promotions Manager? Go to My eBay > Account > Marketing Tools > Manage Promotions. Will creating and managing promotions on eBay improve my position in Best Match on the search results page? Creating promotions on eBay will not directly give you an advantage in your listings search results rank; however, sales of all items with a special offer will count as a sale for each item's listing. As a result, the listing will automatically move up in rank in Best Match over time. Sales history is taken into account in the Best Match algorithm. I use Markdown Manager; can I still use Promotions Manager? Yes! Markdown manager is great for marking down single items and Promotions Manager is a great way to entice the buyer buy additional products or add-on’s. Please remember that if you use both tools that your listings will see discounts from each tool. I use a 3 rd party listing tool, can I use promotions manager? Yes, however the tool must be managed through the site. We have not integrated the tool with 3 rd party sites yet. If you use the API, we have an API call for related items. Please see the API FAQ for more information. For additional information on this API call please contact your account manager. API FAQ FAQs Common questions and answers Best Practices What You Can Do Resources

6. Merchant Development : Promotions Manager Offers are prominently displayed on: View Item page Shopping Cart and Checkout Offer Page (All listings within an offer) All Offers Page (All sellers offers) Multi-Device (apps and.com) Best Practices What You Can Do Resources FAQs Continued Buyer experience

7. Merchant Development : Promotions Manager Seller Tutorial Promotions Manager Seller Tutorial Business Builder eBay Business Builder Getting Started Modules How to create Shipping Discounts How to create Order Size Promotions How to create Codeless Coupons How to create Accessory Discounts How to create Sale Events Testimonials Managing Promotions Technical issues / Who to Contact For questions, comments, concerns about creating and managing promotions. Please contact your eBay account manager. Additional Resources Best Practices What You Can Do Resources