Stacey Vickers – Team Leader, Media and Social Media International Cooperation & Development European Year for Development 2015: Strategy, Results and.

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Presentation transcript:

Stacey Vickers – Team Leader, Media and Social Media International Cooperation & Development European Year for Development 2015: Strategy, Results and Legacy

Context: International environment  2015 – a key year for international development  Major international events (SDGs/Agenda 2030, COP21)

Context: EU citizens' attitudes towards development 85% Percentage of Europeans who think it is important to help people in developing countries 96% Percentage of Europeans who say they have little or no knowledge of where EU development money goes

Member States EU Institutions 30 International Organisations 120 Civil Society/NGOs 9 Private Sector companies Strategy: Working with Partners De-centralised Approach

Strategy: Identifying the campaign audience Young people Policy makers Schools and universities Broader public Civil society - organisations

Strategy: Having clear and simple messages Inform EU citizens The EU is a leading global actor in development and we are taking on our responsibilities Inform EU citizens The EU is a leading global actor in development and we are taking on our responsibilities Involve EU citizens Think Global, Act Local! Every contribution makes a difference Involve EU citizens Think Global, Act Local! Every contribution makes a difference Raise awareness EU development cooperation benefits people both in the EU and in our partner countries Raise awareness EU development cooperation benefits people both in the EU and in our partner countries

Strategy: Building a comprehensive Campaign Website & Toolkit Factsheets & Infographics Newsletter EYD Educational toolkit Handbook Quizzes VIP booklet Lesson Plans Visual Identity

Strategy: Using Storytelling

EYD2015 Thematic Months

207 EYD partners! (and counting!) Results: Strong and Diverse Partnerships formed More Stats: 584 Number of Stories: Number of Posts: 1190 Number of Events: 834

Facebook: likes Twitter: followers Join the EYD Social Media Campaign ! Use the #EYD2015 Repost – Retweet Help in growing our accounts Results: Social media takeover

17 EU MS Participants September to November IRELAND FINLAND UNITED KINGDOM PORTUGAL CZECH REPUBLIC Results: Activities and Events with citizens EYD DAYS ACROSS EUROPE

Results: Targeting young people Twitter Chat: #girlsvoices Future Leaders and Ban Ki-moon Innovative video for the youth Sabina, a blogger and avid social media user, travelled for 10 days to 5 countries in 3 Continents to witness development projects funded by the EU

f Stacey Vickers - Communication & Transparency, EuropeAid Development and Cooperation Insert video

Results: Involving personalities and ambassadors

LEGACY & LESSONS Partnerships Young people Storytelling Interactive Motto

EYD for your group How can your group follow up on the EYD? Opportunities to keep development in the headlines Remain involved!

THANK YOU FOR YOUR ATTENTION #EYD2015