Ad Sales Sponsorship

Learn Local businesses often advertise in a yearbook to get exposure among the school community. Consider that traditional ads appear in only one place – the back of the book. Sponsorships can free up pages formerly used for print advertisements and can offer businesses increased exposure in multiple forums.

Learn Evaluate the effectiveness of the ad sponsorship packages and practices of one school. Consider how you can provide public exposure for local businesses at no or low cost to you.

Sample Sponsor Packages Page sponsorship Info in directory List of sponsors in monthly newsletter emailed to parents Name on banner hung on football field, gym, tennis courts Poster of Appreciation Grand Blanc High School [MI]

Sample Business Directory in Yearbook Grand Blanc High School [MI]

Sample Contract Prices Information needed from business Information about how to submit contract/payment Grand Blanc High School [MI]

Sample Poster Grand Blanc High School This poster of appreciation has the benefit of promoting the yearbook if hung in businesses that sponsored the yearbook. Grand Blanc High School

Practice Brainstorm possible benefits to include in packages. Benefits should increase business exposure to the school community. Benefits can be in the yearbook, around the school and online in the yearbook social media.

Brainstorm Benefits Specify a list of benefits for purchasing a sponsorship. Grand Blanc High School

Use Choose package benefits Set prices Create a contract that advertises packages, benefits and prices Create a personal thank-you plan for business sponsors.