APPEALS TO EMOTION. CAN BE BASED ON … 1.Fear 2.Feelings of insecurity 3.Wanting to be liked 4.Wanting to be better Brain on drugs commercial is an appeal.

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Presentation transcript:

APPEALS TO EMOTION

CAN BE BASED ON … 1.Fear 2.Feelings of insecurity 3.Wanting to be liked 4.Wanting to be better Brain on drugs commercial is an appeal to … …. fear

CAN BE USEFUL TO … 1.make arguments 2.get help (Hurricane Katrina in the news)

MAKING SUCCESSFUL APPEALS TO EMOTION 1.Use pictures with text (war) Using photos 1.Close ups showing emotions 2.Increases impact of stories 3.Can change opinions

POLITICAL SPEECHES 1.Kennedy- Sense of patriotism 2.Martin Luther King jr. appeal to desire for equality Change the course of history