Data Base and Mobile Business Jason C.H. Chen, Ph.D. Professor of MIS School of Business Administration Gonzaga University Spokane, WA

2 information technology people to serve each customer Businesses must effectively use 3 key resources

3 eBusiness Key Concepts  eBusiness  The overall strategy of how to automate old business models with the aid of technology to maximize customer value and profits.  eCommerce  The process of buying and selling products and services over digital media  eCRM (eCustomer Relationship Management)  The process of building, sustaining, and improving eBusiness relationships with existing and potential customers through digital media

4 From e-Business to m-Business  e-Commerce and e-business applications envisioned and developed assume fixed or stationary users with wired infrastructure.  m-Commerce  refers to business (buying and selling) transactions conducted over a wireless device such as a cell phone or PDA.  m-Business  is the application infrastructure required to maintain business relationships and sell information, services, and commodities by means of the mobile devices.  a logical extension of e-business to address new customer channels and integration challenges. N

5 Mobile e-Commerce Mobile e-Commerce can be defined as a value added service that enables end-users to conduct reliable, secure financial transactions that involve trade or payment. Mobile e-commerce services can be classified into categories such as banking, trading, reservations and ticketing, shopping, and games and gambling.

6 From Data to Knowledge: How Can Organization Gain Competitive Advantage? (Survive and Prosper in the Digital Economy) Data process Information Quality Information Accessible Organizational Knowledge Sharable Collaborative -As a product NOT byproduct -As core intellectual capital NOT merely a few smart employers Decision Making Available Reusable CRM Accounting Finance Operations Manufacturing External customers D. B. D.B.: Structured: R-DBMS Unstructured: Document Mgt. Systems context, experience automateinformateinnovate N Useable K.B D.W

7 From Data to Knowledge: How Can Organization Gain Competitive Advantage? (Survive and Prosper in the Digital Economy) Data process Information Quality Information Accessible Organizational Knowledge Sharable Collaborative -As a product NOT byproduct -As core intellectual capital NOT merely a few smart employers Decision Making Available Reusable CRM Accounting Finance Operations Manufacturing External customers D. B. K. B D. W D.B.: Structured: R-DBMS Unstructured: Document Mgt. Systems context, experience automateinformateinnovate N Useable

8 Database and its Implications  MIS is integral to success of the business because it integrates the data and processes that constitute the essence of the business.  The database is the core component to improve and/or enhance the MIS and business operations.