2. Cases in Management Education Jason Chen, Ph.D. Professor of MIS Gonzaga University Spokane, WA 99258 chen@jepson.gonzaga.edu

3. Dr. Chen, Why Case Studies? TM -2 Why Case Studies? Case describe actual business situations. In that respect, dealing with cases is very much like dealing with the problems that managers encounter daily.

4. Dr. Chen, Why Case Studies? TM -3 Objectives of Case Studies Cases help us sharpen our analytical skills Cases and case discussions provide students a focal point for an exchange among students of the lessons of experience. Cases are useful for developing sets of principles and concepts that can be applied in practice.

5. Dr. Chen, Why Case Studies? TM -4 Objectives of Case Studies (Conti.) Case studies generate a high degree of involvement in the learning process. –promote rigorous thinking –develop communication skills Act as being a manager: problem solving –intellectually, politically, and socially –sense of fun and excitement

6. Dr. Chen, Why Case Studies? TM -5 Strategy Development Situation Analysis –SWOT (Strength, Weakness, Opportunities, and Threats) –Porter’s Model etc. Objectives Strategies Implementation Analyze how the IT has been applied within the case and future consideration. N

7. Dr. Chen, Why Case Studies? TM -6 The First Case Study VeriFone –The Transaction Automation Company VeriFone on the Web http://www.verifone.com

8. Dr. Chen, Why Case Studies? TM -7 Discussion Issues Characterize VeriFone’s strategy and competitive environment? What are the key attributes of the VeriFone organizational structure? Are they sustainable? What major challenges will VeriFone senior management face when the company becomes part of H.P? Analyze how the IT has been applied within the case and future consideration.