1. CREATING VALUE: Group Work Concept
Jason C.H. Chen (陳周宏教授), Ph.D.
Professor of MIS
Graduate School of Business
Gonzaga University
Spokane, WA 99258, USA
Source: Creating Value, Center for Leadership & Learning, Boeing Corp.

2. eBusiness Key Concepts
eBusiness the strategy of how to automate old business models with the aid of technology to maximize customer value
eCommerce the process of buying and selling over digital media (e.g., Internet)
eCRM (eCustomer Relationship Management) the process of building,sustaining, and improving eBusiness relationships with existing and potential customers through digital media

3. Creating Value Learning the Business Running the Business
Sharing the Results

4. (ShareValue Trust Appreciation)
Total Customer Satisfaction
Fundamental Goal
Increasing
Shareholder
Value
Over the
Long Term
(ShareValue Trust Appreciation)
Quality
Cost
Delivery
Safety
Morale
Sound
Business
Decisions

5. Employee Satisfaction
FUNDAMENTAL GOAL
MEASUREMENTS
QUALITY, COST,DELIVERY,
SAFETY, MORALE
Customers
Employee Satisfaction
Each
Of us
Provides
Value
For:
Employees
Employee Satisfaction
Community
Community Satisfaction
Increased Shareholder
Value over the Long Term
Shareholders

6. People working together as one company for utility leadership

7. Essential Value Propositions for a Successful Company
________ Model
A value-added
Value, value, value
_______ Competency
outsourcing
offshoring
__________
Set corporate goals and get executive sponsorship for the initiative
Business
Core
Core competency: 核心競爭力; Execution:執行力;
First, you have to have a business model, then, the company needs to set corporate goals and get executive sponsorship for the initiative."
"Start with your business objectives of the product or service the company is selling, figure out where it is in the lifecycle, and determine which phase of CRM to focus on, for example, the company should determine whether it wants to focus on acquiring customers, retaining customers or up-selling and cross selling to customers."
Examples: Dell vs. Gateway and Toyota vs. GM/FORD
Execution

8. Core Competencies Detailed Customer Knowledge and Focus
We will seek to understand, anticipate, and be responsive to our
customer’s needs.
Large-Scale System Integration
We will continuously develop, advance and protect the technical excellence
that allows us to integrate effectively the systems we design and produce.
Learn, Efficient Design and Production Systems
Our design and production systems will be among the best in the world,
characterized by efficient use of assets, short time-to market, short flow
times, short cycle times, high quality and high inventory turns.

9. Values: In all our relationships we will demonstrate our steadfast commitment to:
Leadership
We will be a world-class leader in every aspect of our business-in
developing our team leadership skills at every level; in our management
performance; in the way we design, build and support our products; and
in our financial results.
Integrity
We will always take the high road by practicing the highest ethical
standards, and by honoring our commitments. We will take personal
responsibility for our actions, and treat everyone fairly and with trust and
respect.

10. Values: In all our relationships we will demonstrate our steadfast commitment to (Cont):
Quality
We will strive for continuously quality improvement in all that we do, so
that we will rank among the world’s premier industrial firms in customer,
employee and community satisfaction.
Customer Satisfaction
Satisfied customers are essential to our success. We will achieve tital
customer satisfaction by understanding what the customer wants and
delivering in flawlessly

11. Values: In all our relationships we will demonstrate our steadfast commitment to (Cont):
People Working Together
We recognize our strength and our competitive advantage is – and always
will be – people. We will continually learn, and share ideas and knowledge.
We will encourage cooperative efforts at every level and across all
activities in our company.
A Diverse and Involved Team
We value the skills, strengths, and perspectives of our diverse team. We
will foster a participatory workplace that enables people to get involved in
making decisions about their work that advance our common business
objectives.

12. Values: In all our relationships we will demonstrate our steadfast commitment to (Cont):
Good Corporate Citizenship
We will provide a safe workplace and protect the environment. We will
promote the health and well-being of Boeing people and their families. We
will work with our communities by volunteering and financially supporting
education and other worthy causes.
Enhancing Shareholder Value
Our business must produce a profit , and we must generate superior
returns on the assets entrusted to us by our shareholders. We will ensure
our success by satisfying our customers and increasing shareholder value.