Delivering Differentiation and Competitive Advantage in the New Data Center World Michael Beach Microsoft Global High Tech Summit Thursday October 25, 2007

Compellent Confidential, 2 The New Data Center Reality  New challenges  Economic  Environmental  people  Imperative for innovation and speed  Environmentally conscious solutions  Solutions to address people challenges  Excuses no longer accepted

Compellent Confidential, 3 Compellent  We are a leading provider of enterprise-class network storage solutions  Storage Center  affordable highly scalable modular storage  sold exclusively through a select network of storage experts  provides companies of all sizes enterprise-level storage capabilities  no big system costs or complexities.  We win by addressing customer needs  inactive data moves automatically to lower cost storage  troublesome backup and recovery handled simply  thin storage provisioning delivers cost and environmental savings  recover from data hazards within minutes  scale across capacities and technologies without limitations  easily manage storage without adding staff

Compellent Confidential, 4 Compellent Environment  Culture  “Positive Aggressive”  Customer focused  Constant ultra-rapid change  Operational excellence  Collaboration and innovation drive success  Innovative business model  Turning feedback into features  JIT virtual manufacturing & distribution  All Indirect All the Time Assisted Sales  Self Service Partner Portal  Immediate Response Service

Compellent Confidential, 5 Compellent Systems Challenge  Integrated CRM/ERP solution  Focus on customers  Reduce cost and complexity  Enable people to keep pace  Operational excellence  Business Partner and Customer visibility  Chose Microsoft Dynamics CRM and GP with Powertrak High-Tech Modules

Compellent Confidential, 6 Our CRM System Objectives  Get Associates “Using the Tools”  Amaze Business Partners  Simplify  Deliver excellence  Remove cost & complexity  Unified data  Enable innovation and collaboration  Fuel speed of change  Product & Services Configurator  Partner & Customer training and certification

Compellent Confidential, 7 Customer Experience  Differentiation and competitive advantage  Self service Partner portal always open  One stop shop  Automated collaboration drives assisted sales  Registration  Forecast  Configuration & quote  Order process  Margin & markup tools  Post sale support

Compellent Confidential, 8 Remove Cost & Complexity  Continuous Innovation  Workflow automation > Auto-magic  Additional tools as needed  Example: Pipeline Forecast  Develop Self-sufficient partners  need less, deliver more  Analyze, score, and segment partner performance  Target investment  Operating Margin Improvement

Compellent Confidential, 9 Unified Data Shared Via Portal  Real-time integration  Any SQL dbase  Enables visibility  Better decision making  Innovation and collaboration  Compellent and Partner insight  Unprecedented Collaboration

Compellent Confidential, 10 Life In The Fast Lane  Differentiating Partner Tools  Speeds Acquisition  Shortens sales cycles  Enables “Real-Time” Customer support  Change Management Tools  Immediate course corrections  Standardized Microsoft.NET flexibility  Power to the People

Compellent Confidential, 11 Quote Center  Recruiting secret weapon  Integrated with CRM/ERP  Easy To Use  Intelligent business rules  “What If?” analysis  Customizable quotes and proposals  Uses BP input to deliver tight forecasts

Compellent Confidential, 12 Other Benefits  Training and certification  On demand  Knowledge Base  Account management info  Orders, Invoices, Cases, Delivery Dates…  Warranty Entitlements: Model #s, Serial #s  Reduced training time  Rapid productivity ramp  Reduced TCO

Compellent Confidential, 13 Results  Unqualified ongoing success  Enabled by Microsoft & Axonom tools  Enabled by people  Operational excellence and competitive advantage.  Enhanced focus on partners and customers.  Customers guide course corrections  Enhanced ability to compete in “Real-Time” markets.  I believe that any organization can achieve the same kind of results – or better…