What is the iPad?iPad 3G Device offered on At&t’s network Features Features Internet, iBooks, Maps, Games, App Store, iTunes, Video, You Tube, Calendar, Photos, Touch Screen
Specifications Height 9.56” Width 7.47” Depth 0.5” Weight 1.5 lbs Speakers Touch Screen 10 hour battery life while using web video etc.
SWOT Strengths Apple’s brand loyalty Low competitive rivalry Compatibility with other USB & Apple devices Weaknesses Price - $499 (not including network contract fees) At&t coverage ($30/month) Same features but less practicality than iPhone
SWOT cont. Opportunities Diversification Ties Apple in with other media providers Podcasts Home version of iPhone Threats Kindle (Amazon) Cannibalizes sales from other Apple devices
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