1. Group members Leung Chun Fai, Alan Wong Ka Chun, Eric Chan yin shing, Jason Yeung Fung Cheong, Oscar 1

2. iPhone4S 2

3. Information  Produced by : Apple  Released in : 2011  Selling Price: HK$5,088- $6,688 3

4. Features  Dual-core A5 chip  Camera with 8-megapixel resolution  Video recording in 1080p  Running iOS 5  Highest-resolution phone screen  Wireless  GPS 4

5. Built in applications  Photo edit  Filmmaker  FaceTime  iMessage  Reminders  Mail  Web Browser  Phone 5

6.  Music player  Video player  Photo viewer  Application store  iTunes  Maps  Game Center  Calendar Built in applications 6

7. Selling Point  Siri  To do things just by talking the way you talk  Easy to use  Use voice to send messages, schedule meetings, place phone calls 7

8. Selling Point  Video Video 8

9. Why we choose iPhone4S  Huge number of applications  Most applications first released on IOS rather than other mobile operation system 9

10. Q2. (part A)Investigate the wireless mobile phone market in Hong Kong. What type of Mobile Internet products and services do they provide to mobile phone and wireless PC/PDA users? What are the costs of these products and services? Mobile service providers SmarTone PCCW 3 One2three Peoples 10

11. Mobile internet services  SmarTone  3G Integrated Voice and Data Plan  Local data usage  Wi-Fi  Voice mail 11

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13. FoneTV Watch a multitude of fantastic news, entertainment and information channels BBC World News and CNN International Music Now TV Preview (Local) 13

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15. Mobile Market Stock  Money flow  market stock price 15

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17. Q2. (Part B)Do these wireless network providers have any business associations with mobile phone manufacturers or mobile contents/services providers. If so, what are the collaborative arrangements between the two parties. If not, who(or what) do you think drive the development of Mobile Internet technologies and devices? 17

18. Wireless network p rovider service Mobile contents/s ervices provider 18

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20. Association 20

21. collaborative arrangements  Network provider gives a discount prices, free service (Fone TV)  Attract usage of network services  Attract usage of mobile service  Mutual cooperation in order to increase service utilization  Content of products and services are on their respective decisions- cannot control each other's products and services  e.g. the programmes of foneTV only designed by service providers 21

22. Q2. (Part C) How do mobile phone manufactures and wireless network operators generate income and revenue from (a)mobile phones, and (b) the Mobile Internet? 22

23. Mobile phone  iPhone 4S plan on smartone vodafone 23

24. Revenue and income  Attractive price  $0  All plan require 24 month contract  Prepayment of handset  $138 plan, 16GB, $3780  Administration fee  Other service fee  Ring tone 24

25. Mobile internet  Wireless bandwidth and mobile Internet  Capability ↑  Ubiquity ↑  Development of apps  Game  Tool 25

26. Revenue and income  Buy iphone for using the apps  Apps store  The fee of data usage  Online apps 26

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28. References  http://www.smartone.com/jsp/enrich_your_li fe/fonetv/tchinese/index.jsp http://www.smartone.com/jsp/enrich_your_li fe/fonetv/tchinese/index.jsp  http://www.apple.com/hk/iphone/ http://www.apple.com/hk/iphone/  http://www.smartone.com/jsp/tchinese/index.jsp?s=1326685866000 http://www.smartone.com/jsp/tchinese/index.jsp?s=1326685866000  http://www.newworldtel.com/tc/consumer- services/nwt-bb-broadband.html http://www.newworldtel.com/tc/consumer- services/nwt-bb-broadband.html 28

29. Q & A 29