Friday, January 10, 2014 Get your binder and interactive notebook Editing: Sticky Business Persuasive Media/Text Partner Practice

A Sticky Business Editing Wednesday: Capitalization-14 Commas-4 Periods-3 Language Usage -2 Spelling-1

Thursday-A Sticky Business Capitalization-4 Commas-7 Periods-2 Language Usage -2

Persuasive Media/Text 6.13A explain messages conveyed in various forms of media 6.13B recognize how various techniques influence viewers’ emotions 6.13C critique persuasive techniques used in media messages

Goals All students will know and can identify the different types of persuasive techniques. All students will explain messages that are conveyed in different forms of media. While studying persuasive techniques in media, all students will understand the intended audience, meaning and the influence on attitudes and actions All students will understand the strengths and weaknesses of the different types of persuasive techniques All students will write a persuasive essay using persuasive techniques

What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view

Persuasive Techniques Often used in letters, editorials, articles, advertisements, and newspapers to influence the outcome of a situation or to sway someone to think as the writer does Most successful when used with good solid facts to support the argument It is always helpful to anticipate what questions will be asked or what opinions will be voiced that are different than yours

When examining Persuasive Media/Text we MUST identify… the technique being used the intended audience meaning the influence on the audiences attitudes and actions Author’s purpose (stated and implied) the effectiveness of the technique that was used

Common Persuasive Techniques often used in media/text Repetition Bandwagon Testimonial Emotional Appeal False Authority Faulty Reasoning

Bandwagon Persuading people to do something by letting them know others are doing it Gives impression that you will be left out if you don’t do what you are being persuaded Example: “See why so many women have switched” (Shampoo advertisement)

Bandwagon a35iDmY a35iDmY

Testimonial A statement in support of a particular truth, fact, claim, or product by a person. Using the words of a famous person or regular common person to endorse a product to persuade you to buy Examples: Sports figures promoting athletic gear, sports drinks, or shoes.

Testimonial Sxe1x8 Sxe1x8

Repetition A word, phrase, brand name, or phone number is repeated (at least three times) to make sure it is remembered by the viewer Examples: “Eat Fresh”, “Just Do It” repeat

Repetition -KDD0 -KDD0

Emotional Appeal A person is made to have strong feelings about a situation or product Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group) Example: Save the children ads, Sarah McLachlan's commercial supporting the ASPCA....

Emotional Appeal PpP7tQ PpP7tQ

False Authority Support of an authority figure instead of evidence or facts False authority is misleading when the authority is not an expert in the field in which one is speaking Example: Experts approve this product, so you should use it. Who are the experts?

False Authority XH9nxU XH9nxU

FAULTY REASONING The writer reaches a conclusion from a limited number of facts. Look for words such as all, every, and always. Example: A Presidential supporter might say: “George W. Bush knows how to run the country because he’s a business man. In fact, he’s the only President ever to have earned an MBA.” This argument assumes that a good business man will become a good president, and that a degree determines success as a business man. Both assumptions are false. This speaker owns the burden to prove that these statements are true in this case specifically (and that these connections are valid in general). using a biased, suspicious, or incredible source to defend a conclusion.

Interactive Notebook Students will cut out and glue in the interactive notebook the 6 persuasive techniques. Add to your Table of Contents page 36 Persuasive Technique Practice Add to your Table of Contents page 37 Persuasive Techniques

In the following examples identify….. the persuasive technique being used the intended audience meaning the influence on the audiences attitudes and actions Author’s purpose (stated and implied) the effectiveness of the technique that was used

"If you care about your children's success in school you will buy these Encyclopedias, that is unless you don't want them to be successful in the future.”

“Four out of five dentists recommend sugarless gum for their patients who chew gum”

HEAD ON Apply directly to the forehead

For just $1.00 a day you can save a child from starving.

The new PowerTangerine computer gives you the power you need. If you buy one, people will envy your power. They will look up to you and wish they were just like you. You will know the true joy of power. TangerinePower.

The new UltraSkinny diet will make you feel great. No longer be troubled by your weight. Enjoy the admiring stares from everyone. Revel in your new freedom from fat. You will know true happiness if you try our diet!

Bill goes to hear a politician speak. The politician tells the crowd about the evils of the government and the need to throw out the people who are currently in office. After hearing the speech, Bill is full of hatred for the current politicians. Because of this, he feels good about getting rid of the old politicians and accepts that it is the right thing to do because of how he feels.

The 1959 album title 50,000,000 Elvis Fans Can't Be Wrong: Elvis' Golden Records, Vol. 2. Elvis

State Farm Insurance asks people to ask their neighbors how they like the service.

"Why are you wearing a pink Boa?" I asked Dexter one morning. "My favorite player, Kobe," he explained, "says that pink boas are the next big fashion statement." "Is this Kobe guy a fashion expert?" "No."

UFO proponents have argued that UFO sightings by airline pilots should be given special weight because pilots are trained observers, are reliable characters, and are trained not to panic in emergencies. In essence, they are arguing that we should trust the pilot’s authority as an eye witness.

Persuasion Is All Around You! How do you determine what to believe?