Developing and extending the co-operative sector.

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Presentation transcript:

Developing and extending the co-operative sector

Current channels Public relations / news coverage in the media (via Ethos PR) Corporate website Members’ Briefing ( ) Co-operative Review (printed & pdf) Co-operatives magazine (printed & pdf) Member retention pack Blogs/Twitter/Facebook and other social media tools Co-operative Development Body Update ( ) Project publications and s Various marketing materials Advertising Events Co-op News (printed and website) Via members

Review Reputation audit: our members and stakeholders believe we should communicate far more effectively A key role for Co-operatives UK, with our members Change over the next year Refresh the brand Messages, audiences and future channels

Refreshing the brand

Best practice from one-way to two-way communication from the written word to multi-media formats from dominant forms of mass media to new communities and networks around knowledge. express things simply and repeat them frequently start from where the people you are talking to are manage risk as well as opportunity be consistent.

Key messages Promote Co-operatives are flourishing and the sector is bigger than you may think Every organisation can benefit by being more co-operative People are naturally co-operative, not just competitive Develop A co-operative is a business run for and by its members Co-operatives can be the answer Government ought to make it easier, not harder, to start a co-operative Unite Working together, we are stronger As a co-operative, you are part of a worldwide movement Join Co-operatives UK, the network and trade association for co- operatives.

Audiences Members Co-operatives which are not members but could and should be People and agencies in a position to start co-operatives Decision-makers (including politicians) that can affect or are affected by the co-operative economy in all parts of the UK and relevant institutions of the EU Influencers and thought leaders

Future channels Work in progress, based on Improved organisation Integration and simplification New media

Developing and extending the co-operative sector