1. Laura Marin Project Manager JPIAMR Swedish Research Council
Communications Plan
Laura Marin
Project Manager JPIAMR
Swedish Research Council

2. JPI AMR Secretariat The JPIAMR secretariat is hosted by
the Swedish Research Council in Stockholm, Sweden.
18 + EC
Malta observer
Canada will probably be joining this spring

3. JPI AMR Activities (1) - Communications
Leader: SRC, Sweden
Focus on Website upgrade
Starting to develop a “Strategic External Communications Plan”
Submitted Sessions to:
ESOF2014 “Science building bridges” June, Copenhague: Antibiotic resistance – a ticking time bomb. Take global action now!
Awareness and PR presentations

4. JPI AMR Activities (1) - Communications
Awareness and PR presentations:
London, UK: Chatham House Conference “Antimicrobial Resistance, Incentivizing Change towards a Global Solution”
, Annency, France: “Global Research Collaboration for Infectious Disease Preparedness”
Brussels, Belgium: “Workshop on expanded cooperation between ESFRI Research Infrastructures, Joint Programming Initiatives and pertinent ERAnets in the field of Biological and Medical Sciences”
Berlin, Germany, World Health Summit at the session: “Current Challenges in Combating Antimicrobial Resistances”
Brussels, Belgium: “European Antibiotic Awareness Day 2013: Everyone is responsible”
etc

5. JPI AMR Activities (2) - Website Evaluation
Leader: SRC, Sweden
Website evaluation report developed
Web adminstrator identified
Summer upgrade of the website
December website V2

6. - Communications: Newsletter
JPI AMR Activities (3)
- Communications: Newsletter
Leader: Israel
First preliminary newsletter (April – online)
After June MB:
New responsibility: Social media
Leader: Secretariat
Second newsletter (September)

7. JPI AMR Activities (4) Social Media Strategy
Leader: Israel
As a start:
Facebook – news highlights with topic ‘threads’ matching the main WP (the difference between LinkedIn and Facebook are in the audience types. Facebook is general public. LinkedIn is a professional and organisational networking tool)
Podcasts, videcasts and webinars (could be via YouTube or simply posted on the website) – interviews with consortium members and others on specific topics
Tool
Audiences
Twitter
Traditional and new media news outlets, citizen journalists and news orientated citizen journalist networks and communities. Used by professional news media to source breaking news and update stories with headlines and drive audiences to online news for further details.
LinkedIn
Professional networking with a focus on Groups and Special Interest topics. Often used to help promote technical publications and events such as conferences and seminars. Used by many as an online CV to help personal branding.
Facebook
Previously used only by the public for social networking, keeping in contact with friends and family. It size (in excess of 500 million worldwide) and addition of Group/Company Pages and other functionality have attracted business and organisations users. Strong use by NGO and Not-For-Profits/Charities for Cause Related awareness and fundraising. Now increasing seen by organisations as a way to get information and advice to networks quickly.
Podcasts, videocasts and webinars
Used by members of the public, educationalists and professionals as a useful source of information and knowledge. Used in both audio and video formats. Increasingly been accessed via ‘smartphones’. Used internally by many organisations for Continuing Professional Development. Used by many academic institutions to showcase their resources and skills to potential sponsors and students. Many traditional print media organisations now use podcasts to expand their reach. Radio news often uses podcasts as a way of updating the story after the news broadcast has occurred. Broadcast media also uses blogs to provide an online written update of their news reports and special interest programs.

8. - Communications: Materials
JPI AMR Activities (5)
- Communications: Materials
Flyer
Poster …

9. - Communications strategy
JPI AMR Activities (6)
- Communications strategy
Rationale/Objectives:
To develop an external communications strategy
To identify key audiences
To develop tools for dissemination, e.g. website, a newsletter, information material
To arrange public relations activities, e.g. events for media and politicians
To organize conferences on themes of strategic relevance to the JPIAMR
To explore social media technologies

10. - Communications strategy
JPI AMR Activities (6)
- Communications strategy
Who are we communicating to? Key audiences

11. - Communications strategy
JPI AMR Activities (6)
- Communications strategy
Initiation of a broader communications plan:
Step 1: Establish a project communications advisory board (to establish key messages and identify case studies)
Step 2: Map outreach opportunities (conferences, track current topics in social media and the press)
Step 3: Develop tool kits and other material to have as much material as possible ready for immediate dissemination
Step 4: Identify spokespeople within the project and media train them. Create an internal communications network for further dissemination on a national level.
Step 5: Day to day communication. Organise workshops and sessions, write and place stories, promote calls, keep web and social media up to date, track media, evaluate communication impact. Set up databases for communication (partners, external news list via the website, media list)

12. Thank you
More information at: