LOGO DESIGN

Brand-Identity-Logo Brand Identity Logo Think of your brand, identity and logo like these 3 Russian nesting dolls modeled to look like Star Wars Storm Troopers. Your logo is a part of and fits inside your identity. Your identity is a part of and fits inside your brand.

 Your Brand – Is the big picture. Its how your company is perceived as a whole.  Your Identity – Is your company dress code. It’s the visual system that makes says helps define how you look in different marketing mediums.  Your Logo – The essence of your company. It’s the quick way people remember you.

Brand Your brand is a compiling of everything that your company does, what your employees do and how they act, it is the perceptions of your audience. Including:  the way your staff answers the phone  the way you handle client & customer disputes  marketing materials say- how they are designed It is also important to clarify that while a graphic designer can help lay the foundation for a brand, they cannot make a brand on their own.

 Creating an unique brand identity is very important.  Building a brand identity is the technique of conveying to potential clients about the products and services in a speedy manner.  As far as web marketing is concerned, time spent by the visitors on a web page is very short and unless your website impresses the visitor within seconds, all the efforts are futile.

Identity  While your identity is separate from your brand, it contributes visually to your company’s image.  Identity is developed around a visual system that is governed by a set of guidelines that dictate how the identity is applied to marketing “colors, fonts, layout”  Having guidelines ensure that the identity of the company is cohesive, which in turn, helps your brand as a whole look congruent.

 Here are some visual elements that make up an Identity: 1. Your Logo 2. Marketing Collateral (Business Cards, letterhead, flyers, brochures, Website…etc.) 3. Product & Packaging Inserts 4. Apparel Design (Clothing worn by employees) 5. Signs, Banners & Billboards (Interior or exterior design) 6. Any additional visual items that represent the business.

What is a Logo??? A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

 Try and think of logos like people. Just as it is easier to be called by our given name – Nick– rather than by using a confusing description such as “the bald guy who sometimes wears blue shirts.” Similarly, a logo shouldn’t literally describe what your business does but rather, clearly identifies your business.

Logo  A logo identifies a company / product via the use of a symbol, mark, or signature. A logo wont sell your company directly nor will it describe your business.

 Also it is only after a logo becomes familiar, that it functions the way it is intended to do much like how we much must learn people’s names to identify them.

 A logo is the most essential part of your branding  make sure the design is memorable and defines your company and its business.  When creating a logo design, it’s best if built in a vector program such as Illustrator so it can be used in EVERY possible application, maintaining total scalability and function for print media as well as online.

 It is very important for a business owner to have a logo for their business, especially to help build their brand identity.  A logo must be appropriate, aesthetically pleasing and a reflection of the company’s credibility.

Review:  Brand =The perceived emotional image of a company as a whole.  Identity = The visual system that form our company dress code.  Logo = Identifies a business in its simplest form via the use of a symbol or mark.