0 November 2010 Ad on Pause Ad on Pause is a premium placement that is presented to the user whilst in a highly engaged state. Upon pausing the show they are watching, whether in full screen or reduced screen the ad will appear. This is a very effective ad placement that leverages the users pausing action to deliver a timely message and powerful engagement.

1 Ad On Pause has all the benefits of TVNZ Ondemand & more Benefits of TVNZ Ondemand Advertising  A more engaged ‘lean forward’ viewing experience vs the traditional ‘sit back’ experience  Less advertising clutter and premium break positioning  Previously unaffordable positioning within key premium content  No ad avoidance  Ability to not only reach a highly engaged viewer, but reach them while they take a break on TVNZ Ondemand. Opportunity for Advertisers  Lead the advertising market by testing a brand advertising or call to action campaign to highly engaged viewers in the Ad on Pause Space. Ad On Pause – The Benefits

2 Ad On Pause Packages* Targeting Key Programmes Package $7,500 plus gst 78,950 rectangle display ad impressions targeted to key programmes Ratecard Value $8,760 Run of Ondemand Programmes Package $7,500 plus gst 100,000 rectangle display ad impressions running run of programmes on TVNZ Ondemand. Ratecard Value $8,400 *Digital TOT discounts apply & less agency commission Display Rectangle appears as viewers pause TVNZ Ondemand. Ad Unit 300 x 250