1. tvnz.co.nz IN DEPTH

2. VIEWER NUMBERS An increasing number of people are watching episodes of their favourite programmes on TVNZ ondemand

3. PROGRAMME POPULARITY The most popular viewing is as follows

4. AN INDEPENDENT SURVEY PROCESS TVNZ ondemand users were invited via the tvnz.co.nz site to register to take part in a survey by Colmar Brunton, designed to understand the role of TVNZ ondemand in peoples lives 1053 users registered to take part and were sent an online questionnaire RESULTS: QUICK FACTS 56% of TVNZ ondemand users started in the last three months Average weekly viewing is 2.2 hours Average viewers regularly watch 3.3 programmes on TVNZ ondemand On average, viewers watch 3 separate episodes a week 9 out of 10 users view TVNZ ondemand at home

5. SURVEY RESULTS RESULTS: USER PROFILE TVNZ ondemand users are skewed to females, in the young/middle age bracket. They are higher income earners and live in the metropolitan centres

6. SURVEY RESULTS RESULTS: VIEWING HABITS The majority of viewers watch a full episode in one sitting

7. SURVEY RESULTS RESULTS: VIEWING HABITS Most TVNZ ondemand viewing occurs very soon after the television screening of the episode

8. SURVEY RESULTS RESULTS: VIEWING HABITS 86% of TVNZ ondemand viewing is incremental to television viewing 1,496,571 episode stream views in April 2009 1,287,051 stream views were in addition to television viewing

9. SURVEY RESULTS RESULTS: VIEWER ENGAGEMENT Viewers seek programmes they are highly engaged and involved with

10. SURVEY RESULTS RESULTS: VIEWER ENGAGEMENT High levels of viewer engagement result in over half watching all/most of ads tested on TVNZ ondemand