Group members: Yuan Lu & Ling Zhang

Schedule  History  Zara Retailing  SWOT

History  Background Belongs to Inditex (Spain) Largest international fashion companies Timeline : first store in1975 U.S. store in 1989 expanding in Europe Asian in 2008 Stores : in 88 countries with 1808 Zara stores and 164 Kiddy's Class stores Products : Women; TRF; Men; Kids

Zara retailing--Store Format(Retailing):  location: The stores are located in highly visible locations Zara invest in prime locations, including the premier shopping streets and upscale shopping centers. 

Store layout  Display window Display window: attract shopper inside and allow them to see the type of garment offered.

Store Layout-wall  Zara strategically places pot lights aiming at the walls  Bright lighting: Bright lighting is used in Zara to highlight all vivid designs, and fabric. ,

SWOT  Strength Fast Fashion ： Fast delivery, Affordable price, Latest fashion trends (fashion imitator) Rapid supply chain production plant and logistic system (one warehouse) Strategy location ： close to luxury brand store More styles

SWOT  Weakness Competitive market: H&M, Mango Quality : America V.S China （ content of methanol and PH Value ）AmericaChina In store service

SWOT  Opportunity There are more global markets that they can explore They can also enter into new segments and expand those areas where they haven’t Online marketing Advertising

SWOT  Threats : Intense competition: H&M, Forever21, High Labor cost in European countries

Reference     retailing-the-hm-approach-part-3-of-3/ retailing-the-hm-approach-part-3-of-3/    Brands-2013.aspx Brands-2013.aspx