Yorkshire 2011 Lesson Plan

Lesson Objectives By the end of this series of 3 lessons pupils will be able to :- All :-Carry out research to Identify the promotional mix used by a selected organisation. Describe the promotional mix used by a selected organisations for a selected product/service Most: Explain how the promotional mix used by a selected organisation enables them to meet their business and marketing objectives Some: describe how alternative promotional methods would enable an organisation meet to it’s objectives

Thinking Time! Working on your own take 3 mins to think What is Yorkshire Tourist Board What is it’s purpose What does it do- activities/services Which area does it cover- places within Yorkshire Now discuss with your learning partners and identify 3 facts about YTB 2mins

Yorkshire Tourist Board Facts Information centre which helps tourist find place to visit in Yorkshire Sell products on behalf of the people/organisation in Yorkshire- Tickets for attractions- Apprentice Bus Trips Bradford Leeds Humber Bridge –Hull deep Scarborough Bridlington Dales Skipton 5 mins

Keywords Aim Objective Business objective Marketing objective Key Principles Sustainable Tourism Yorkshire Tourist Board Promotional mix 7 p’s marketing mix 5 mins

Keywords Defined Aim Objective Business objective Marketing objective Key Principles Sustainable Tourism Yorkshire Tourist Board Promotional mix 7 p’s marketing mix 5 mins

Lesson Objectives By the end of this lesson pupils will be able to Some: Describe the business and marketing objectives of Yorkshire Tourist Board(YTB) in relation to the 7 principles of sustainable tourism Most: Describe the Business and Marketing objectives of YTB All: Identify 4 Business and Marketing objectives of YTB

In groups of 3 your Yorkshire 2011 Challenge is to : Outline the 4 main business and marketing objectives for the Yorkshire Tourist Board (YTB). Develop 10 words on what you think YTB should use to describe their market – ‘Yorkshire’. Rules: Within your work you must include information about the following: The 4 main business and marketing objectives for the Yorkshire Tourist Board(YTB). Discussion of these terms in relation to the 7 key principles of sustainable tourism (See Product Development slides.) A demonstration of what YTB does by linking these to Campaigns and Channels to Market. A contrast of what happens at Yorkshire Tourist Board with what you think should happen. 10 words on what you think YTB should use to describe their market – ‘Yorkshire’. Job roles Project Manager – responsible for the smooth running of the challenge and ensuring the presentation includes the rules Chief Researcher – responsible for collecting the key facts for the report (whole group will be required to do research) IT and Resource manager – responsible for producing background slides and technical support Resources: You will have access to: A computer for research PowerPoint access for creating the presentation YTB information The Internet Time limit: 40 minutes Key Processes: Critical Thinking & enquiry Advocacy & representation Taking informed & responsible action Product: 4 main objectives & 10 words describing Yorkshire Success Criteria UGLYBADGOOD 4 main objectives Your ability to relate these to the 7 key principles of sustainable tourism Demonstration of what the YTB does Contrast of what actually happens with what you think happens 10 words describing Yorkshire Has everyone in the group carried out their role?

Task Look at the YTB challenge Identify:- what you need to do How you will do it Where you will find information How you will present your findings Write in your book 5 mins

Task What you Need to Do:- Prepare a PPT which explains the 4 main business and marketing objectives of Yorkshire tourist board Where will you Find information U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 9 Creative Product Promotion\ YTB Promotion- lots of PPT How will you retrieve the information Read the power points, search for the objectives, make notes Identify key words for search e.g. “Business objectives of Yorkshire tourist board” read sites to find objectives Discuss with learning partners 40 mins

Our Findings What are the 4 main business and marketing objectives of YTB 5 mins

Our Findings What are the 7 key principles of sustainable tourism

Our findings How do YTB promote their products/services

Our Findings- 10 words to describe YTB Market 5 mins

Plenary How do the business objectives of YTB reflect the 7 key principles of sustainable tourism? How do the marketing objectives of YTB reflect the 7 key principles of sustainable tourism? What promotion methods do YTB currently use to promote their products? Why Which promotional methods could they also use? Why 10 mins

Answer

Business and Marketing Objectives of YTB

Lesson Objectives By the end of this series of 3 lessons pupils will be able to :- All :-Carry out research to Identify the promotional mix used by a selected organisation. Describe the promotional mix used by a selected organisations for a selected product/service Most: Explain how the promotional mix used by a selected organisation enables them to meet their business and marketing objectives Some: describe how alternative promotional methods would enable an organisation meet to it’s objectives

Task 2-Writing Up The Evidence Assessment criteria P1 describe the promotional mix used by two selected organisations for a selected product/service Assessment Guidance At its simplest, for P1, this may relate to raising sales or establishing a local profile.

Thinking Time Look at the assessment criteria Identify what you will have to do What information do you need What do you need to include What is the process word What would evidence to meet this word look like How will you present it P1 describe the promotional mix used by two selected organisations for a selected product/service 5 mins

Writing Frame Introduction- what do you aim to do 7 key principle of sustainable tourism YTB Marketing and business objectives How the YTB promotes it’s services/products P1 describe the promotional mix used by two selected organisations for a selected product/service 5 mins

Review Learning Write down 3 things you have learnt today 2 things you are unsure about 1 thing you will use again- say where, when, how, why 10 mins

Know what YTB is and covers Find out it’s marketing aims objectives 7 principle of sustainable tourism Make notes:- review and consolidate Answer big qu Do YTB objectives reflect the 7 principles of sustainable tourism? If so how, why/not What do you need to write up Include Do it