1. Web-site Design Strategy

2.  To achieve P1 learners should describe how the websites help the organisations to achieve their purposes and apply the marketing principles. It should look at the  Purposes of commercial websites:  direct sales models, transactions and delivery via online communication (e.g. software, music), transactions with separate delivery (e.g. tesco.com);  pre-sales models, brochure ware, email campaigns;  post-sales support models, automated customer support services, technical information;

3.  sites not directly related to sales transactions, corporate communications, public relations;  sites providing information or services and drawing revenue from advertising e.g. social networking, browsers and  Purposes of non-commercial websites:  to provide information;  influence public opinion;  collect data;  operational e.g. licence applications;  tax return submissions.

4.  Your work should cover the differences between Commercial relationships: business to business (b2b);  business to consumer (b2c) and  Non-commercial business relationships: central and local government providing information and services to both businesses and consumers, voluntary sector organisations and campaigning groups and you should also look at

5.  Current and future developments: e.g. increased penetration of broadband in homes;  increased use of mobile internet connections;  telephony developments, scalability in planning a website.

6.  You should finally look at the Key marketing concepts:  segmentation of market;  identification of target group;  design of marketing mix to meet needs of target group;  place of website in marketing mix;  place of website in promotion mix  and explain how your 3 businesses meet these needs.  This provides evidence for P1