2011© Comptegrity. All Rights Reserved. Case Study: Comptegrity Start-Up Venture in Anti-Money Laundering Compliance Training

2011© Comptegrity. All Rights Reserved.  Lawyer looking to capitalize on her expertise and knowledge on Anti-Money Laundering Compliance Decided to launch a compliance training business –Webinars –Seminars –Other Training Offerings 2 Engagement Background

2011© Comptegrity. All Rights Reserved.  Ann Rote was hired for: Naming Brand Identity –Logo Development –Stationery System –PowerPoint Template –Business Cards Development Of Website –e-Commerce Site –CMS Creation of Marketing Outreach Materials 3 Engagement Background

2011© Comptegrity. All Rights Reserved.  Deliverables: Identified, hired and managed the Design Studio Created name “Comptegrity” (mash up name implying compliance and integrity) Provided direction to agency in the development of the creative deliverables Developed Wireframe/Information Architecture for the Website Provided all copywriting services for website Trained in managing the CMS system Developed social networking presence Created initial marketing materials – flyers, ads, marketing campaign 4 Engagement Assignment

2011© Comptegrity. All Rights Reserved. 5 Creative Deliverables