Presentation on theme: "Launching a Successful Online Business and EC Projects"— Presentation transcript:
1 Launching a Successful Online Business and EC Projects Chapter 16Launching a SuccessfulOnline Business and EC Projects
2 Learning ObjectivesUnderstand the fundamental requirements for initiating an online business.Describe the process of initiating and funding a startup e-business or large e-project.Understand the process of adding EC initiatives to an existing business.Describe the issues and methods of transforming an organization into an e-business.Describe the process of acquiring websites and evaluate building versus hosting options.
3 Learning ObjectivesUnderstand the importance of providing and managing content and describe how to accomplish this.Evaluate websites on design criteria such as appearance, navigation, consistency, and performance.Understand how search engine optimization may help a website obtain high placement in search engines.Understand how to provide some e-commerce support services.Understand the process of building a webstore.Know how to build a webstore with templates.
4 Getting Into E-commerce and Starting a New Online Business An E-Startup Is a Startup*Business model
5 Getting Into E-commerce and Starting a New Online Business Creating a New Company or Adding an Online ProjectIdentify a consumer or business need in the marketplaceInvestigate the opportunityDetermine the business owner’s ability to meet the needSome Tips for SuccessCloning
6 Getting Into E-commerce and Starting a New Online Business Planning Online Businesses*Business PlanThe *Business CaseFunding a New Online BusinessFirst Round of Initial Funding: *Angel Investors and *Incubators*CrowdfundingSecond Round Financing: *Venture CapitalAdditional Funding: A Large PartnerThe Initial Public Offer (IPO)
8 Adding E-Commerce Initiatives Or Transforming to an E-Business Adding EC Initiatives to an Existing BusinessWhat Is Organizational Transformation?How an Organization Can Be Transformed into an E-BusinessSoftware Tools for Facilitating the Transformation to E-BusinessChange Management
9 Building or Acquiring a Website Classification of Websites*Informational website*Interactive website*Attractors*Transactional website*Collaborative website*Social-oriented website
10 Building or Acquiring a Website Building a WebsiteSteps in Building a WebsiteSelect a Web hostRegister a domain nameCreate and manage contentDesign the websiteConstruct the website and testMarket and promote the website
12 Website Hosting and Obtaining a Domain Name Web Hosting Options*Storebuilder Service A Dedicated Hosting Service*Web hosting service*Self-HostingFree Web Hosting ServicesSelecting and Registering a Domain Name*Domain nameThe Essentials of Domain Names
13 Web Content Creation and Management Categories and Types of Content*Dynamic Web contentPrimary and Secondary Content*Cross-selling*Up-sellingPromotionsComments
14 Web Content Creation and Management Content Management and Maintenance*Content managementContent Management Software (System)Catalog Content and Its Management
15 Website Design Information Architecture for a Website *Site Navigation Site Map and NavigationPerformance (Speed)Colors and Graphics
19 Website Design Website Usability Software for Helping Web Designers Usability Is a Combination of FactorsIntuitive designEase of learningEfficiency of useMemorabilityError frequency and severitySubjective satisfactionSoftware for Helping Web DesignersWhat Annoys EC Customers?
20 Providing E-Commerce Support Services Who Builds the Website?Payments: Accepting Credit CardsWebsite PromotionInternal Website PromotionSearch Engine Optimization (SEO)An Example: How Does Baidu Succeed?
21 Opening a Webstore Options for Acquiring Webstores Build them from scratchBuild them from componentsBuild with templates (storebuilders and dedicated Web hosting)Identifying Requirements and Selecting a Development OptionCustomersMerchandisingSales servicePromotionsTransaction processingMarketing data and analysisBranding
22 Opening a Webstore Yahoo! Small Business Take a Tour and See the VideosUsing the Templates
23 Managerial IssuesWhat does it take to create a successful online business?Is creating a website a technical task or a management task?How do we attract visitors to the website?How do we turn visitors into buyers?Are best practices useful?What should my new business give to the funders?What are important factors for successful website management?
24 Summary Fundamental requirements for initiating an online business. Funding options for a startup online business.Adding e-initiatives.Transformation to e-business.Website hosting options for an online business.
25 Summary Provide content that attracts and keeps website visitors. Design a visitor-friendly site.Search engines optimization is a critical success factor.Provision of support services.The process of building a webstore.Using templates to build a webstore.