REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 202

BUSINESS PLANNING & MARKETING In this business there’s no denying the power of connections. Now imagine a coast to coast network of associates linked together by three little letters that sum up all the education, integrity and success its members have attained and can achieve, CRS. THE CRS NETWORK

BUSINESS PLANNING & MARKETING CRS DESIGNATION & ORGANIZATION The Top 3 Percent - Less than 3 percent of all licensed REALTORS ® are Certified Residential Specialists Over 30,000 members Largest not-for-profit affiliate of the National Association of REALTORS ® Created in 1976 as the first organization to train sales agents

BUSINESS PLANNING & MARKETING The Symbol of Excellence The most rigorous residential designation Earning the CRS requires completing comprehensive educational requirements, as well as providing a proven track record of sales that are above average. THE CRS DESIGNATION IS:

BUSINESS PLANNING & MARKETING INCOME COMPARISON In 2012, CRS Designees earned an average of $90,000 annually, nearly three times more than the $28,700 the average REALTOR ® selling residential real estate earned.

BUSINESS PLANNING & MARKETING TRANSACTION COMPARISON In 2012, CRS Designees completed an average of 18 transactions per year with average gross sales of $3.5 million annually. REALTORS ® who worked in 2012 as sales agents without the CRS Designation completed an average of 9 transactions annually with average gross sales of $1 million per year.

BUSINESS PLANNING & MARKETING MEMBER BENEFITS ALL MEMBERS RECEIVE… RECOGNITION Mark of Excellence – CRS is the highest credential awarded to residential sales agents, managers and brokers Nationally recognized brand Use of CRS trademark and logo* National exposure through industry and consumer advertising and media campaigns Pride in being one of less than 3% of REALTORS® holding elite CRS credential LIFELONG The best in practical, hands-on residential sales and EDUCATION marketing education tailored to your life style and learning style Classroom training taught by top industry instructors 24/7 online courses from your home or office Continuing Education (CE) credit-approved course options Sell-a-bration® education conference (worth 16 credits in 2012) CRS Legend series events (worth 8 credits each)

BUSINESS PLANNING & MARKETING MEMBER BENEFITS CONTINUED… CRS agents look first to other CRS agents for client referrals CRS Membership Referral directory* Photo in online ”Find a CRS” referral directory* CRS Connect on Facebook, LinkedIn, YouTube, Google+, Twitter and other social media sites Access to global market with CRS trained agents INFORMATION Stay on top of best practices and industry trends, manage your risk and share ideas to find solutions for every aspect of your business CRS.com – new design and expanded content The Residential Specialist bi-monthly magazine Webinars on hot, timely topics; live or recorded CRS Community with tips, and trends and topics of interest CLIENT REFERRALS

BUSINESS PLANNING & MARKETING MEMBER BENEFITS CONTINUED… BUSINESS TOOLS Marketing and business resources to help you grow your business Customizable Your Home newsletter for buyers and sellers Advertising and marketing support – template ad slicks, postcards, fliers, brochures, and more* Read and distribute the latest news releases GRASSROOT Tap into local training, networking, community service CHAPTERS and social events for CRS agents 57 CRS chapters nationwide; managed by local members Local education, programs and events Community service opportunities Promotion of CRS brand in your market *CRS Designees Only

BUSINESS PLANNING & MARKETING BROKER BENEFITS Why should your agents earn the CRS? CRS Designees earn higher incomes, which boosts your bottom line CRS Designees receive better training, so you have less liability and risk CRS Designees are more professional, which reflects positively on you and your company CRS Designees provide better service to their clients, enhancing the image of your company CRS Designees are better educated through CRS Courses and learn to be better equipped to face the challenges of the market

BUSINESS PLANNING & MARKETING OptionsProduction Requirements Option A75 transactions within any five years OR $25 million within any five years Option B 25 transactions (with no time frame) OR $8 million with a minimum of 10 transactions within any 2 years Pro-Program 150 Transactions OR An average of $1 million per year of experience with a minimum of 40 transactions (i.e. 10 years=$10 mil, 15 years = $15 mil, 25 years=$25 mil, etc.) Managers Directly oversee a minimum of 400 closed residential transactions OR Directly oversee $80 million in closed residential transactions OR Have 4 years of real estate management experience DESIGNATION REQUIREMENTS

BUSINESS PLANNING & MARKETING DESIGNATION REQUIREMENTS CONTINUED OptionsCore Education Requirements Elective Requirements Option A32 Credits, 16 Credits Must Come from CRS Classroom and CRS eLearning Courses 32 Credits Option B48 Credits, 16 Credits Must Come from CRS Classroom and CRS eLearning Courses 32 Credits Pro-Program *To qualify individuals must be licensed for a minimum of 10 years. 16 Credits, All Must Come from CRS Classroom and CRS eLearning Courses N/A Managers48 Credits, 16 Credits Must Come from CRS Classroom and CRS eLearning Courses 32 Credits

BUSINESS PLANNING & MARKETING DESIGNATION REQUIREMENTS CONTINUED A total of 32 Elective Credits are required for Managers and Options A & B. Choose from the following additional CRS education: CRS Classroom Courses (8-16 credits each) National Association of REALTORS® Courses (8-16 credits each) eLearning Courses (8 credits each) Additional Production (8 credits) Bachelor’s Degree OR any one of a variety of Designations (16 credits each) *Be sure to consult the Council’s website at for the mostwww.crs.com up-to date options and a complete list of courses.

BUSINESS PLANNING & MARKETING Show you how to IDENTIFY QUALIFIED BUYERS Teach you interpersonal skills to GAIN BUYER LOYALTY Help you OVERCOME PREDICTABLE OBJECTIONS Give you IDEAS FOR YOU BUYER PACKET that you will want to use CRS SALES COURSE (CRS 202) WILL:

BUSINESS PLANNING & MARKETING “This is a great class, especially in the difficult real estate environment most of us find ourselves in. It provides real skills and techniques to help improve your sales.” - Kurt Kunzel, Memphis, TN “The negotiation session was very helpful. I have used that training already. Learning new web sites helpful to REALTORS® was a real plus.” - Neil Blunt, Crestview Hills, KY “ As a buyer’s agent this information will help me be more marketable in my community and a better agent to my client.” - Deanna Spellman, Fresno, CA “Being in the business for over 15 years, this was a great boost and very informative. I would recommend to anyone whether new or a seasoned professional like myself. Well worth the time devoted.” - Linda Driggs, Sarasota, FL CRS 202 STUDENT TESTIMONIALS:

BUSINESS PLANNING & MARKETING CRS 202 COURSE INFORMATION: Date: [Insert date of course] Location: [Insert location of course] [Insert Address] Tuition: [Insert tuition here] How to register: [Insert phone number, , etc. here]

BUSINESS PLANNING & MARKETING So follow in the footsteps of other successful REALTORS ®. Earn your CRS Designation, then leverage the benefits that accompany the Designation to continue on your path. Because for ambitious, hardworking residential real estate professionals, the journey never ends. THE CRS JOURNEY NEVER ENDS

BUSINESS PLANNING & MARKETING For more information on the CRS Designation, please visit THANK YOU!