2. DOLLARS & $ENSE CRS-trained agents make more money than the average REALTOR®  3 times higher income  Nearly 3 times higher gross sales  Over twice the number of transactions 2

3. DO THE MATH An investment in CRS training pays off  Imagine if you applied 3x the income, gross sales and number of transactions to your non-CRS trained sales force  What would more closed transactions do to your bottom line?  Can you afford NOT to train your agents? 3 “There’s absolutely no question the CRS Designation positively impacts my bottom line.” – Janelle Pfleiger, CRS “There’s absolutely no question the CRS Designation positively impacts my bottom line.” – Janelle Pfleiger, CRS

4. NETWORK “TWOFER” CRS training and referrals—like getting two for one  Agents build important referral network with fellow classmates  Agents become part of an international referral network  Network and referral benefits extend to broker 4 “I still get referrals from people I took CRS classes with 20 years ago.” – Jim Kinney, CRS, CRB “I still get referrals from people I took CRS classes with 20 years ago.” – Jim Kinney, CRS, CRB

5. WHO PAYS ?  Put some agent skin in the game Match funds for agents who apply 50% of next paid commission toward training Agents who pay for first class receive 25% of broker referral fee from first CRS referral for next class  Create a training “bank” funded through a percentage of referral fees paid  Start with best agent; use referral fees paid to fund next agent 5

6. BE THE “GO-TO” FIRM Training is about more than $$  Training = Professionalism  Attract and keep top producers  Build firm’s reputation in the marketplace  Only 4% of REALTORS® are CRS agents 6 “I want my agents to be independent professionals—business people who produce. That’s what CRS teaches.” – Sandra Nickel, CRS “I want my agents to be independent professionals—business people who produce. That’s what CRS teaches.” – Sandra Nickel, CRS

7. WORRY-FREE AGENTS An agent in trouble is trouble for the broker  Training reduces broker risk and liability  CRS training goes beyond just listing/selling  The CRS Designation may lower E&O insurance premiums 7 “CRS trained agents don’t have to be guided as much as other agents.” – Ingrid Glancy, CRS “CRS trained agents don’t have to be guided as much as other agents.” – Ingrid Glancy, CRS

8. A PROVEN PATH TO SUCCESS Training helps agents thrive in today’s market  Agent training is CRS’s #1 priority  Courses full of tips, strategies and techniques that will improve agent productivity. 8 “If your agents are making more money, you’ll make more money too.” – Faye Brock, CRS “If your agents are making more money, you’ll make more money too.” – Faye Brock, CRS

9. FIVE KEYS TO BROKER SUCCESS With CRS training, brokers benefit from:  Increased bottom line  Two-for-one referral network  High ROI  Enhanced market reputation / agent retention  Reduced liability and risk 9

10. LEARN MORE… CRS agent training opportunities and information  Course content / schedule  Course Sponsorship options  eLearning and Webinars  CRS designation requirements 10 Visit the CRS website at www.crs.com/education