Using Social Media to Drive Store Brand Value Reggie Bradford fb.com/vitrue.

Slides:

Advertisements

Similar presentations

Engage your Facebook community in research A business case for social media.

Advertisements

A Ditch the monologue. Join the dialogue. Interactive Video and Instant Focus Group for Real-Time Feedback.

Driving customer engagement through mobile. The growth of mobile Most smartphone users now check their phones 150 times a day Source: KPCB Internet Trends.

What Can Social Media Do For You? Social Media Overview - Courtesy of CFSG1.com.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

Basic Marketing Social Media: Catch the Buzz By: Eric Elliott BusRates.com.

Geolocation Marketing Presented by: David Fox Jensen, CEO.

Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.

Social Media Sessions Social Media - Research Alan Long Senior Account Director.

Social Media Marketing How to make it successful?.

Daria Shanogina. What is Location-Based Marketing? Location based-marketing is the interaction with customers by their location offering value based opportunities.

The Future of Digital Publishing AAMP Conference 2014 Kevin Kennedy and Shaun Mehr October 3, 2014.

SOCIAL MEDIA TECHNOLOGY. ENGAGEMENT PLATFORM 2 Engagement Fans and Followers are your community. Social Media offers a great opportunity to provide personalized.

Sage Insights 2015 Using the mobile and social benefits of Sage CRM to enhance your business. Ocean Helberg. Senior CRM Consultant.

CLIENT CASE STUDY How we worked with a luxury watch company to create some serious pre-launch social media buzz.

+ Social Media proposal Presented by- Social Club Media 18 th July.

This Power Point is being brought to you by: Myrtle Beach Ad Channels Click to start..

 Digital marketing: Uses digital media to develop communications and exchanges with customers  Electronic media (E-marketing): Refers to the strategic.

1 Chapter 22: Social Media and Marketing Copyright Cengage Learning 2013 All Rights Reserved Introduction to Designed & Prepared by Laura Rush B-books,

Microsoft Tag for Retail More effective merchandising using interactive shelving, signage, and advertisements.

“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

Socialize Your Brand & Connect With Real People Social Media Optimization.

stephanierobbins.com Source: Cohen, 2011 Online tools that allow businesses to engage, attract, and influence customers by supplying targeted, relevant.

How many are using social media? Which channel? When? How? Why?

Social Networks Facebook Quick Facts: Average time spent per visit on Facebook is 20 min 46 seconds vs. 56 second average on other websites. 80%

Welcome to the Display Advertising Webinar Learn How Display Can Impact Your Search Business Follow us on Follow this webinar #msdisplaywebinar.

Monetizing in Latin America. TIMWE at a glance 2.

Maintaining Connections Across Platforms Doug Chavez Director Digital Marketing March, 2011.

Digital Marketing

Presented for: Local Businesses. About Fargo Local Wi-Fi Why is free Wi-Fi important? What is Social HotSpot™ marketing? How does it work ? What are the.

Winning the China market through Social Media May, 2012.

22 Social Media Marketing Trends for 2010 Dreamgrow Digital

THE MOBILE CHANNEL IN FINANCIAL SERVICES TARIK HUSAIN BUSINESS DEVELOPMENT DIRECTOR ASIAN BANKER SUMMIT APRIL 2011.

Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.

Learn How to Attract and Engage Customers With Social Media.

Dell India Social Media Strategy. My Dell Rewards: Increasing Online Traffic  Advertising the campaigning on Facebook side bars through Facebook Ads.

Lecture 3 Strategic E-Marketing Instructor: Hanniya Abid

Training course “Stay Tuned Online” Djakovo, Croatia of September 2015 #StayTunedOnline

Five Key Ingredients to Building an Online Media Brand November 20, 2014.

Customer Business Pre-Sales Post-Sales Who Needs Key Activities Interaction Preferences Culture Metrics Retention Plan Awareness / Engagement Plan Goals.

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

E-commerce Marketing Communication

Promoboxx: Your Digital Marketing Platform Free access to customizable, brand-approved digital marketing content and easy- to-use tools to better connect.

E-commerce Marketing & Advertising

Hummel’s Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned Hansen & Sia - June 2015 Page 1/18 Delivering a seamless customer experience.

Tom Lump Lake County Fair Kara Moon Porter County Fair.

Get Inspired: MARKETING WITH VIDEO ACROSS THE CUSTOMER LIFECYCLE.

JonLoomer.com Jon Loomer Digital on Facebook Jon Loomer.

1 Digital Landscape (20 mins ) Coverage of digital market Market Trend Statistic Mobile User Data Mobile User Behavior Statistic Customer bonding Demographic.

CBS Denver Digital The CBS Digital Advantage. CBS Digital National & Local Coverage.

Develop Your Magento Store With Social & Marketing Module Integration Tool By: M-Connect Media Prepared By: M-Connect Media.

Insights into Social Media --- Research conducted by InSites Consulting, Facebook and comScore.

Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.

19-1 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.

Strategy Document. Road Map Total Population: 190 million (1.6% annual growth) Internet Users: 30 million (Penetration: 15%) Mobile Subscribers: 120.

MOBILE COMMERCE STATS. Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012)

A project by Advertise on Facebook Over 1 billion people. Facebook connects with their right ones.

Seamlessly customize and update content for each and every location.

Chapter 7 E-commerce Marketing Communications. Chapter 7 E-commerce Marketing Communications.

Native Ads by YeahMobi.

InComm Digital Gateway

Social Unleashed: Unlocking the Transformative Power of Social Marketing Doug Laird CMO Wildfire, a division of Google.

Owning your Sitecore Experience

CONSUMER MARKET Social Marketing Management URL Shorteners

E-commerce 2017 business. technology. society.

USING SOCIAL MEDIA TO ENHANCE HUMAN RESOURCES PRACTICES

E-commerce 2017 business. technology. society.

Day 3 Outline Social media overview + trends Social media strategy

Presentation transcript:

Using Social Media to Drive Store Brand Value Reggie Bradford fb.com/vitrue

Who We Are Vitrue is the leading social marketing platform used to help brands harness the vast marketing potential of their communities on Facebook, Twitter and beyond.

How Marketers Use the Vitrue Platform Marketers log in to a Vitrue web interface, instead of facebook.com or twitter.com. From there, they can create and schedule posts, moderate content, manage publishing permissions for additional users, & review metrics. Facebook and Twitter APIs allow Vitrue’s products to access functionality directly, and surface that functionality in ways that is useful to marketers

Presentation Overview How social is key for engaging consumers. How to use social media to stimulate real conversations between the consumer and your store brands. Best practices from CPG companies using Facebook to drive brand value and business results. Case studies of successful retailers using social media.

Social Engagement Over half of social network users surveyed stated they were likely to interact with a brand/product after seeing a post from a friend about that brand/product.

The Supermarket Guru Phil Lempert "The Supermarket Guru” CEO, Consumer Insight, Inc.

Drive Preference and Loyalty Engage your fans in a two-way conversation: community management is the heart of social Share engaging content (polls, quizzes and multi- media) Ask them what they like, give them what they want

Use Social to Drive Choice Over 63% of respondents cite getting exclusives/benefits/deals as their main incentive to like or follow a brand page. (eMarketer) Offer fans exclusive deals and promotions to carry the online experience in-store.

Case Studies

P&G has implemented 100+ Facebook pages around the globe that reach millions of P&G fans. Co-developed global rollout playbook including templates & creative guidance, deployment plans.

Tide offers their Facebook fans exclusive content across several tabs on their corporate Page. Fans have access to deals, contests and ways to engage with the Tide brand like polls and product reviews.

Frito-Lay launched new multi-grain products across offline & online marketing channels. Partnering with Zynga’s Farmville to drive exclusive in-game product placement for the chance to earn exclusive virtual goods. Frito-Lay broke the Guinness World Record for most Page “likes” in 24 hours, gaining 1.5 million fans on April 11, 2011.

McDonald’s created local content for their thousands of markets from their central, corporate Page. This allows McDonald’s to maintain their global presence while engaging their local markets.

Social Trends Forecast Social advertising will become a heavy-hitter o Facebook serves 1/3 of all online ads in the US Mobile traction will continue to pick up and will become a leading driver of commerce o 50 million mobile phone users access social networks from their mobile device- expected to reach 80 million by 2015

Social Trends Forecast Social/Mobile commerce will become the new online shopping cart o 1/5 of smartphones support barcode scanning Location-based check-ins will see tremendous growth o One in five smartphone users now check in.

fb.com/vitrue