Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler.

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Presentation transcript:

Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler

What are you trying to achieve? Policy change Media profile; creating awareness

What are you trying to achieve? Policy change Media profile; creating awareness Changing behaviour Supporter engagement Supporter recruitment

What are you trying to achieve? Policy change Media profile; creating awareness Changing behaviour Supporter engagement Supporter recruitment More sales Fundraising

Who are your principal targets? Politicians Civil servants Business leaders General public Target groups

Choosing appropriate means Petitions Letters Postcards

Choosing appropriate means Petitions Letters Postcards Marches/ demonstrations Publicity stunts

Choosing appropriate means Petitions Letters Postcards Marches/ demonstrations Publicity stunts Lobbying

Getting messaging right Make it clear Keep it simple

Getting messaging right Make it clear Keep it simple Be realistic and credible Remember your audience

Evidence and research

Resources

Working with partners

Be persistent

Be creative and fun!

Traidcraft campaigns toolkit – downloadable for free

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