1. ADVOCACY
Presentation by Baiko Suleman Dass at “DE WATSON LEADERSHIP ACADEMY” Semester training for Union Leaders and Cultural groups
Date:
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2. Objectives Define Advocacy
Identify steps for carrying out effective advocacy
Discuss steps involved in developing advocacy strategies and messages
Develop advocacy Goal and Objectives

3. What is Advocacy? A Action Oriented Activities D Different strategies
Voice: Speaking on behalf of others. O
Others are involved to make more impact C
Changes in Policies and programs are achieved
Answers to many problems achieved
Communication Y
You and I come together …..

4. Definition cont.. A process over time Strategic
Well-designed activities targeted to decision makers
Directed at influencing policy, laws, regulations, programs, or funding.

5. Def……
Advocacy is speaking up, drawing a community’s attention to an important issue, and directing decision-makers toward a solution.
Advocacy is working with other people and organizations to make a difference.

6. Why Advocate? TO Build support for a cause.
TO Encourage others to support it.
TO Influence reform.
TO Make a difference in peoples’ lives
TO Ensure effective and efficient policy implementation.

7. 9 Steps to Advocacy Strategy
Evaluate the strategy
Implement the strategy
Raise Fund
Develop Action Plan
Build Support
Develop the message
Identify Target Audience
Formulate Goals &Objectives
Identify the Advocacy Issue

8. 1.Identification of Advocacy issue or issues
Advocacy issue should highlight the policy change you want to achieve.
What is the issue to be addressed?
Why is it important and to whom?
This may have been highlighted through research, expressed as a demand by grassroots organizations
Does this problem have a policy dimension? What current policies reinforce the problem? What changes in policies could lead to improvement? Who is responsible for those policies?

9. How do we identify Issues?
Facts
Research
Personal stories
Data
interviews

10. Step 2: Formulate Advocacy goals & Obj.
The Goal should reflect the advocacy issue?
Who will make the policy change and how?
What you hope to achieve over a period of
time.?
Goal: The Fed. Ministry of Education should produce a policy on free education for all children from Primary 1- 6 by end of 2017.

11. Objectives Incremental steps towards achievement of goal.
Statement of:
What you want to change
By Who?
when ?
and How much?

12. Objectives… Objectives should always be SMART S Specific M Measurable
A Achievable
R Realistic
T Time bound.

13. Step3: Identify Target Audience
Primary Targets: Policy/Decision makers.
Secondary Targets: Influential's ( People who have potentials to influence change)

14. Step 4: Develop the Message
Who are going to be reached
What do you want to achieve with the message
What do you want the recipients to do?
(Actions you want to see).
Message could be communicated through: letters, e- mails, fact sheets and Pamphlets; Presentations; Newspaper and media campaigns
Social Media
Face to Face discussions

15. Communicating message cont.
The message must :
Suit your target audience
Take into account the level of understanding of the issue
Be appropriate to the setting

16. Step 5: Building Advocacy Support (Coalition & Partnership)
What partnerships and alliances are most likely to assist in mobilizing broad-based support?
What processes can best achieve trust, collective ownership, and effective collaboration?
Should the initiative operate as an open coalition and, if so, what mechanisms are needed to enable participation and to assure accountability?
Is support needed to build the advocacy capacity of partner organizations?

17. Support cont…
Media and the internet can also be used to recruit and mobilize broad-based public support.
Throw open your campaign as wide as possible to Organizations, individuals and Associations.
Be prepared for the opposition
Build sustainable relationships
Networking is essential

18. Step 6: Dev. Action Plan Assign responsibilities
Establish timelines for each activity
Assess resource needs
Lay the foundation for monitoring and evaluation

19. Step 7: Budgeting and identifying resources
Cost influence the approach to be taken.
Policy monitoring and dialogue, for example, may be achieved with just limited staff or volunteer time while a media-oriented advocacy campaign might require substantial publicity costs.
Preparing news releases and placing stories, commissioning photographs or a video, designing posters and other campaign materials.

20. Budgeting…
Funds and other resources will need to be sufficient to sustain the project for its duration.
Step One: Develop a Realistic Budget
Are additional funds needed to support your Advocacy Goals and Objectives?
Step Two: Develop a Strategy
Define whom you will approach for funding, for what amount, and for what purpose.

21. Step 8: Implement the strategy
In Getting the message across, good communication skill is key.
Message should be clear to the audience, why it is needed, and what difference it would make.
Means of communication must ensure that the message is received and heard ( written proposal or face-to-face presentation) .
The message needs to be reinforced, by repetition and through the influence of secondary audiences.
Remember :Change happens slowly, Great patience with persistence is required

22. Step 9: Monitor & Evaluate the Strategy
Throughout the implementation phase it is important to monitor the process, the results and the policy context.
Mechanisms are needed to track activities such as meetings and communications and to monitor results such as media coverage and expressions of public support.
Evaluate the results( Have you achieved the advocacy goals and objectives?)

23. ROLE PLAY Identify one major advocacy issue in your institution
Identify your stakeholders/resources
Develop your advocacy goals and objectives
Implement your advocacy

24. KAKMA
Thank You!