1. ROOTS 1+2
Advocacy toolkit

2. Section G2 Advocacy Cycle Stage 4 Taking action: Mobilising people (campaigning)

3. Section G2: What does ‘mobilising people’ mean?
Mobilising people, or campaigning, involves enabling people to participate in actions that increase pressure on decision-makers to bring about change on the issue. Mobilising people includes petitions, sending postcards, internet campaigns, street marches, prayer vigils, demonstrations, boycotts etc…

4. Section G2: Why bother mobilising people?
To show there is public concern and a high level of awareness and understanding of the issue
To increase pressure on decision-makers
To involve people directly affected by the issue
To use energy or frustration in a positive way
To bring media attention to the issue
To produce greater commitment to the issue

5. Section G2: Good practice in mobilising people
Include those affected by the issue
Choose your methods carefully
Have a clear message and easy actions
Make events fun and use novelty and surprise
Avoid violence
Think about how the media will respond
Consider how decision-makers will respond