November 25th, 2015 Engaged Citizen, Happy Citizen… Enhancing the citizen experience Yasser Helmy Business Development – Smart Cities, EMEA

Cisco Confidential 2 © Cisco and/or its affiliates. All rights reserved.©2014 Cisco and/or its affiliates. Portions copyright N3N. All rights reserved. City Operations Center: Monitoring/Command/ Control City Services Lighting Management Traffic Management Safety and Security Environment Waste Management PP Parking Management Water Management Transport Management Street Lighting Traffic Safety and Security Environment Waste PP ParkingWaterPeople Street Furniture Internet Edge WAN Agg Internet Cloud Services Multiprotocol Wireless WAN Public/Private WAN City Platform: Data/Event Virtualization/Aggregation/ Visualization Buildings ResidentialCommercialIndustrial Vehicles Citizen Services AppsPortal City Network Infrastructure Layer

3 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential New Revenue Streams Efficiencies Focus Areas for a Smart+Connected Community Citizen Engagement A converged City Network that creates a “City Platform” to facilitate urban services Inclusive platform to promote citizen engagement and Expose the What, Where, When for a community to: Inform Protect Revitalize 21 3 Financial model for projected revenue generation with ROI Economic Growth Through Innovation Leveraging the City Platform to attract, retain and empower entrepreneurs, start-ups, and business to create new urban services. 4

4 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential USER EXPERIENCE USER PRESENCE L O C A T I O N A N A L Y T I C S ENGAGE The City Engagement Platform Experience CONNECT USER ACCESS DETECT Multi-sensory experience Sight, sound and touch User auto detection Multiple devices Seamless connection Managed content Manage user profile Street-level engagement Geo-targeted content Social / Mobile integration Profile based analytic Data sharing M O B I L I T Y D E V E L O P M E N T P L A T F O R M

5 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Analytics Detect Engage Connect Connected Healthcare Connected Community Connected Stadium Connected Retail Connected Education Connected Service Provider Wi-Fi Location VideoBeacons Citizen Data PolicyConfiguration C:# Network Data Collaboration Data City Engagement Platform Providing Bi-Directional Value & Insights FastLocate: Critical to actionable data T=00s T=30s

6 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Analytics that provides intelligence on the sentiment of citizens

C © 2013 Cisco and/or its affiliates. All rights reserved.Cisco Confidential7