1. Cisco Confidential © 2011 Cisco and/or its affiliates. All rights reserved. 1 Innovation for Sustainability: Smart + Connected Communities Nicola Villa Global Director, Urban Innovation Cisco

2. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 1998-2004 2005-2008 2009-2011 Connected Real Estate BU Public Sector Vertical Connected Urban Development EcoBoard Globalization CenterSmart Grid BU Smart + Connected Communities

3. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 2006 Seoul San Francisco Amsterdam www.connectedurbandevelopment.org CO2 emissions reduction enabled by Broadband and Information & Communication Technology Madrid Birmingham Hamburg Lisbon Three founding cities: In 2008, four new cities joined in Europe. More cities joined between 2008 and 2010

4. Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 4 Amsterdam The Hague Rotterdam Almere Triple Bottom Line: Smart Work Centers

5. Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 5 Cloud in Action: Urban EcoMap

6. Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 6 A Service Delivery Platform

7. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 7  Real-time logistics infrastructure  Green logistics operation system  Green u- logistics information utility service  Busan PTA  Smart travel stations  Smart parking  Mobile augmented reality tour  Busan eco-pass  Green urban services center  Smart energy management center  Smart buildings  Eco-mileage (eco-card)  Integrated safety and security with CCTV build-to-lease IOC  Emergency response and disaster prevention  Smart work  Mobile application center  Video contact center  Smart learning  Smart healthcare Busan Mobile Application Center Integrated Operation Center (IOC) Green U-City Services Cloud Infrastructure Public Data Applications Smart Community Smart Green Urban Mobility Smart Energy Smart Green Logistics Smart Safety & Security

8. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 New DevelopmentRevitalization & GrowthProof Points Case Studies Busan

9. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 From Corporate Social Responsibility to new Market Adjacency Triple Bottom Line: Environmental, Social and Economic impact Public Private Partnerships... with People !

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