Using Social Media to Promote Your Digital Titles NCLA 61 st Biennial Conference, October 21, 2015 Julie Raynor Facilitator of Digital Download Services.

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Presentation transcript:

Using Social Media to Promote Your Digital Titles NCLA 61 st Biennial Conference, October 21, 2015 Julie Raynor Facilitator of Digital Download Services and Programs High Point Public Library

What will we cover today? What: The social media platforms that were used How: Examples of content we share on social media Why: Connect readers to our digital and print collections Lessons Learned

DIGITAL READERS

Facebook Promote Special Events on Your Timeline OR Notices about Service Outages or Updates

Facebook “Recipe-a-Day” Big Library Read promotion You’re suddenly glad you attended that webinar when…

Facebook Create Collection Lists in Notes

Library Website Highlight new digital collections “What’s New…” Popular Destinations Upcoming Events

Provide links to digital formats in library catalog (Use APIs) Provide link to vendors on Catalog page (TLC users) Library Catalog

Word-of-Mouth Works! Keep track of who you help, especially the enthusiastic users! Create lists and send targeted messages…Plan, Plan, Plan (Constant Contact) Send messages regularly o New digital features/titles o Holiday promotions o Upgrade notices

Our Constant Contact Lists Marketing Service Outage Message

Announcement of new digital service Marketing Provides great feedback

Subject Guides LibGuides o More common in academic libraries, but can be useful for public libraries o Discoverability of digital and physical collections o A virtual presence for special library displays or events

LibGuide used to highlight collection

LibGuide used as a “help” guide for a digital service

LibGuide used to promote a special library event

Online Book Club Goodreads Good platform to use (established community of readers and authors) Also a virtual presence to highlight library displays/events Easily customizable Connect with readers who don’t have time to come to a monthly book club meeting

It was a good idea at the time… Physical Version of Digital Formats Very time consuming with not much result to show from it

It was a good idea at the time… Looking for but don’t want to wait on the Book on CD? Download this popular title exclusively from the OneClick Digital Audiobook Collection: The King’s Curse by Philippa Gregory Go to: Shelf Signage Connecting Books on CD to eAudio titles Download this Current Bestseller with little or no wait from the OneClick Digital Audiobook Collection Go to: Good idea, but not consistently done, so not effective

TBA (to be attempted)… Pinterest o Started, but need to plan the focus and mission Next Big Project? o Create video tutorials Tumblr, Instagram, Spotify, etc. o Do they fit with our community?

Keep trying different approaches Monitor circ. statistics Be consistent, creative and current Enlist a team of people to help Use every resource available

What Has Worked for Your Library?

Links to Our Pages Facebook Page: Library Website: Library Catalog: LibGuides: Goodreads Book Club (HPPL Online Readers) : high-point-public-library-online-readers

Thanks! Julie Raynor Facilitator of Digital Download Services and Programs High Point Public Library Sponsored by: Technology & Trends Round Table Join today if you’re not a member! Stop by our Informational Table and “Spin to Win” a Prize!