Today’s Objectives Business Pitch Presentation Overview SWOT Analysis Bottle Sales??

399 Sun Valley Blvd Lincoln, NE 68528 Zeal Dance Academy 399 Sun Valley Blvd Lincoln, NE 68528

Zeal Dance Academy Description: Zeal Dance Academy will teach children as young as 2 up to adult level quality classes. Each teacher will be active with in the class and towards the students. Our enthusiastic devotion towards dance education will make every costumer enjoy our classes and learn life and dance skills all at once. Jazz, tap, ballet, lyrical, hip hop, cheer, creative movement, and mommy and me classes are all offered.

Zeal Dance Academy Mission: At Zeal Dance Academy we are devoted to teaching kids all there is to know about dance in several different styles, while keeping the environment positive and enthusiastic. Our entire staff is dedicated to provide each child the most knowledge they can, to create the best character and dancer possible.

S.W.O.T. ANALYSIS Analyzed Competition: Starstruck Dance Fallbrook Y.M.C.A Universal Dance Academy

Target Market: Children Ages 2+ Up to Adults

Demographics in Location Age: 365 people under the age of 5 Money: Median family income in 1999 $51,341

Getting and Keeping Costumers: Marketing Master Classes open to any dancers Holding auditions for fun shows and dances Being somewhat flexible  

Media and Advertising: Television Ads Web Ads Local businesses Billboards At the schools Radio Ads Newspaper Ads Brochures

Newspaper Ad:

Day to Day Promotions: Enroll in 3 classes get 1 half-off (for one student) Family discount: $40 off 2 or more people enrolled in 3 classes per session $20 Zeal Dollars if you gain Zeal a new client

C O M P E T I T I O N Universal Dance Academy True Dance Academy Starstruck Dance Academy Cheryl Priess Dickey School Of Dance Motions Dance Academy Cheer and Dance Express YMCA Dance YWCA Dance Club Kicks Studio 2 Hart Dance Academy Divas Dance Pure Movement Dance Institute Capital City Dance Shack C O M P E T I T I O N

Conclusions: Extra Information to Move Forward With Zeal Dance Academy: Research number of students enrolled in other studios Advertising Prices and Marketing Strategies What are the risks involved in this new business? Not enough costumers Poor Revenue Poor advertisements Running out of money or loans Not getting our location Classes low in attendance

Will we follow through with this plan, based on what we found out? Yes: Good Understanding of how to start the business Popular studio in the Northwest part of Lincoln

Additional Slide Possibilities

Short Term Goals: Promoting the business and finding costumers Saving money and getting loans Recital spaces Open studio

Long Term Goals: Gaining more than 200 students Upgrading Studio Spaces Staying open for ten + years Growing business Competitive Company Start an annual winter and spring show Open up broad varieties and levels of class Master Classes with professional choreographers Known reputation for Zeal Dance Academy

FLOOR PLAN:

Management Partnership/Co-owners Staff: 3 teachers: $11.00 per hour 1 office/secretary: $9.00 per hour Custodian: $10 dollars per hour 3 teacher assistants: minimum wage

Chart of Management:

Business Hours: Office Hours: Mondays-Thursdays: 4:00-8:30 Classes: Approximately 4:00-8:00

Class Schedules:

Why the location? No other studio in the area It has a lot of open space Good parking Food options are close

Customer Survey

Exit Strategy One person wants out of business: Become complete owner by buying business Sell the business and split profits equally (Must be a 6 months notice)