Attitudes © PAPERHINT.COM. An attitude can be defined as a positive or negative evaluation of people, objects, event, activities, ideas, or just about.

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Presentation transcript:

Attitudes © PAPERHINT.COM

An attitude can be defined as a positive or negative evaluation of people, objects, event, activities, ideas, or just about anything in your environment, but there is debate about precise definitions. © PAPERHINT.COM

A psychological tendency that is expressed by evaluating a particular entity with some degree of favour or disfavour. © PAPERHINT.COM

Ingredients of attitudes –learned, not innate –precursors of behavior (precede, predict behavior) –evaluative dimension: direction and degree or intesnity –directed toward an “attitude object” © PAPERHINT.COM

Food advertising and associations Foods are often advertised as: –promoting good health –substitutes for love –guilty pleasures –treatment for stress, anxiety Yoplait: Food as a guilty pleasure: "Ooo, this is Day At The Spa Good" "No, this is Foot Massage Good" © PAPERHINT.COM

Quotes about Attitudes A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort. Herm Albright ( ) © PAPERHINT.COM

Changes Over Time Earlier Generations  God  Family  Nation Focused on Recent Generations  Finding Themselves  Personal Happiness Focused on © PAPERHINT.COM

“What Makes You Truly Happy in Life?” © PAPERHINT.COM

What does a Positive Attitude look like? © PAPERHINT.COM

Before reacting Are you reacting to your interpretation or facts? What is the worst thing that could happen if your interpretation of the situation is true? Is there an alternate way of seeing this situation? Am I going to let this situation ruin my day? © PAPERHINT.COM

Strengthen Personal Happiness Work on something challenging. Do something for others. Smile often. Join a group. Give someone a break. Try to keep things in perspective. Take care of yourself. © PAPERHINT.COM

Ray Charles Patience will give you what you want. © PAPERHINT.COM

An optimistic attitude can do wonders for our health Canadian Medical Association Journal A study that spanned 30 years and looked at patients’ attitudes after surgery or some health procedure Found that the power of positive thinking was real Patients who felt they would do well in recovery did Patients who were scared or pessimistic about recovery did not recover as quickly as the optimists © PAPERHINT.COM

Positive Habits Think of yourself as successful Have positive expectations for everything you do Remind yourself of past successes © PAPERHINT.COM

Positive Habits Don’t dwell on failures, just avoid repeating them Surround yourself with positive people and ideas Keep trying until you achieve the results you want. © PAPERHINT.COM

Be in Control There is very little in this world that we can control….other than our thoughts. © PAPERHINT.COM

A consumer admires a particular image or lifestyle The product is paired with, or associated with, the image or lifestyle In time the consumer comes to equate the product with image or lifestyle Image-based advertising at work teen consumer Music downloading Pepsi ++ ? © PAPERHINT.COM

Parenting and consistency theory A child admires Popeye The child doesn’t like to eat spinach Popeye is positively associated with Spinach This is a cognitively imbalanced state, which should motivate the child to change one of the associations © PAPERHINT.COM