1. Attitude

2. !
ATTITUDE IS
EVERY THING

3. THE ICEBERG
HOW MUCH DO YOU SEE OF AN ICEBERG?

4. THE ICEBERG
ONLY 10% OF ANY ICEBERG IS VISIBLE. THE REMAINING 90% IS BELOW SEA LEVEL.

5. 10 % 90 % THE ICEBERG VISIBLE ABOVE SEA LEVEL INVISIBLE
BELOW SEA LEVEL
90 %

6. THE ICEBERG
The Iceberg phenomena is also applicable on human beings …

7. ATTITUDE THE ICEBERG KNOWLEDGE & SKILLS KNOWN TO OTHERS UNKNOWN
SEA LEVEL
UNKNOWN
TO OTHERS
ATTITUDE

8. THE ICEBERG
In other words,

9. VALUES – STANDARDS – JUDGMENTS MOTIVES – ETHICS - BELIEFS
THE ICEBERG
BEHAVIOR
KNOWN
TO OTHERS
SEA LEVEL
UNKNOWN
TO OTHERS
IMPACT
VALUES – STANDARDS – JUDGMENTS
ATTITUDE
MOTIVES – ETHICS - BELIEFS

10. WHAT MAKES YOUR LIFE 100% ? = 82 = 96 = 98 = 100 A B C D E F G H I J K
Let each letter of the alphabetic has a value equals to it sequence of the alphabetical order: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 S K I L 19 11 9 12 = 82 K N O W L E D G 11 14 15 23 12 5 4 7 = 96 H A R D W O K 8 1 12 4 23 15 18 11 = 98 A T I U D E 1 20 9 21 4 5 =
100

11. THE CAN DO ATTITUDE You CAN DO everything, but not all at once.
You CAN DO everything, if it’s important enough for you to do.
You CAN DO everything, but you may not be the best at everything.
You CAN DO everything, but there will be limitations.
You CAN DO everything, but you’ll need help.

12. BEST QUOTES ON POSITIVE ATTITUDE
A positive thought is the seed of a positive result.
If you don’t like something, change it. If you can’t change it, change your attitude. Don’t complain.
The most significant change in a person’s life is a change of attitude. Right attitudes produce right actions.
If you really want to be happy, nobody can stop you.

13. BEST QUOTES ON POSITIVE ATTITUDE
Whether a glass if half-full or half-empty, depends on the attitude of the person looking at it.
There is a better way for everything. Find it.
A positive attitude is not a destination. It is a way of life.
The difference between a successful person and others is not a lack of knowledge, but rather a lack of will.

14. BEST QUOTES ON POSITIVE ATTITUDE
The positive thinker sees the invisible, feels the intangible, and achieves the impossible.
The man with confidence in himself gains the confidence of others.
You will only go as far as you think you can go.
The biggest mistake of all is to avoid situations in which you might make a mistake.

15. BEST QUOTES ON POSITIVE ATTITUDE
A positive attitude is like a magnet for positive results.
Our life is a reflection of our attitudes.
Positive attitudes create a chain reaction of positive thoughts.
Attitude, not aptitude, determines your altitude.
No man fails if he does his best.

16. BEST QUOTES ON POSITIVE ATTITUDE
Sooner or later, those who win are those who think they can.
A creative attitude is the fuel of progress and growth.
Either I will find a way, or I will make one.
Be the change you want to see in this world.
Forgive others and you will be forgiven.
ATTITUDE DETERMINES THE ALTITUDE

17. What is attitude? Opinions, feelings Judgments ATTIITUDE
Evaluative statements

18. For example:
I like my job
I choose to avoid him. He is arrogant
Discrimination is wrong.
My work motivates me.
My job is rude.

19. An attitude is a statement that represents an individual's degree of like or dislike for an item. Attitudes are generally positive or negative views of a person, place, thing, or event

20. What is an attitude? An evaluative statement
Reflects how one feels about something
Attitudes are complex
Understanding properties of attitude

21. Questions to be answered
What are the main components of attitude?
How consistent are attitudes?
Does behaviour always follow from attitude?
What are the major job attitudes?
How are employee attitudes measured?
What is the importance of attitudes to workplace diversity?

22. COMPONENTS OF ATTITUDE
Attitudes and Change
Cognitive
People build up attitudes which fit their needs and values as they perceive them to be
What a person
knows about the
situation
Affective
How the person
feels about it
COMPONENTS OF ATTITUDE
Behavioural
How the person
reacts

23. My supervisor gave promotion to my co-worker who deserved it less than me.
My supervisor is unfair.
COGNITIVE
Negative attitude towards supervisor
AFFECTIVE
I dislike my supervisor
I am looking for some other job
BEHAVIORAL

24. The Theory of Cognitive Dissonance
Any incompatibility between two or more attitudes or between behavior and attitudes.
Desire to reduce dissonance
Importance of elements creating dissonance
Degree of individual influence over elements
Rewards involved in dissonance

26. THE FEELINGS OR EMOTIONS TOWARD AN OBJECT
AFFECTIVE
THE FEELINGS OR EMOTIONS TOWARD AN OBJECT

27. COGNITIVE
KNOWLEDGE AND BELIEFS

28. Measuring the A-B Relationship
Recent research indicates that attitudes (A) significantly predict behaviors (B) when moderating variables are taken into account.
Moderating Variables
Importance of the attitude
Specificity of the attitude
Accessibility of the attitude
Social pressures on the individual
Direct experience with the attitude

29. Self-Perception Theory
Attitudes are used after the fact to make sense out of an action that has already occurred.

30. Types of Attitudes
Job Satisfaction A collection of positive and/or negative feelings that an individual holds toward his or her job.
Job Involvement Identifying with the job, actively participating in it, and considering performance important to self-worth.
Organizational Commitment Identifying with a particular organization and its goals, and wishing to maintain membership in the organization.

31. Types of Attitudes Perceived Organizational Support (POS)
Degree to which employees feel the organization cares about their well-being.
Employee Engagement
An individual’s involvement with, satisfaction with, and enthusiasm for the organization.

32. An Application: Attitude Surveys
Eliciting responses from employees through questionnaires about how they feel about their jobs, work groups, supervisors, and the organization.

33. Sample Attitude Survey