1. DR. Neeta V. Shah Professor & Head( DMT) SRKNEC

2. WHAT IS AN ATTITUDE? Attitude is a state of mind Your attitude is your mind-set It is the way you look at things mentally They indicate one’s feelings either favorably or unfavorably to persons objects and or events

3. ATTITUDE DEFINED…….. Attitude is defined as the persistent tendency to feel and behave in a particular way towards some objects, persons or events

4. ATTITUDES ARE EVALUATIVE STATEMENTS Attitude reflect how one feels about something Ex. When someone says “I like teaching” he/ she is expressing his attitude about his work/Profession

5. HOW ATTITUDE WORKS It is a cognitive and affective evaluation that predisposes a person to act in a certain way Cognitive (thoughts) Affective (feelings) BEHAVIOUR (actions & reactions )

6. THREE COMPONENTS OF ATTITUDES? Cognitions (Thoughts, Beliefs &Values) - My job is interesting Affections (Feelings & Emotions) - I love my job Behaviour ( Actions and reactions) - I am going to get to work early with a smile on my face- my intention to act

7. WHAT ARE THE SALIENT FEATURES ABOUT ATTIUDES? Attitudes are related to feelings and beliefs about people Attitude is a response to persons objects or events Attitudes affect behaviour positively or negatively Attitudes undergo changes Attitudes affect perception, and in turn, behaviour

8. HOW ATTITUDES ARE FORMED- DIRECT LEARNING AND SOCIAL LEARNING Attitudes are not inherited They are acquired or learned by people from the environment in which they interact The formation of attitudes is broadly classified in to two sources namely 1. Direct experience 2. Social Learning

9. PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- DIRECT LEARNING One’s direct experience with an object or person serves as a powerful source for his or her attitude formation In other words attitudes are formed on the basis of one’s past experience in concerned object or person

10. PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- SOCIAL LEARNING In social learning a person acquires attitudes from his or her environment in an indirect manner. The process of deriving attitudes from family peer groups religious organizations. and culture is called social learning. They acquire it mainly by observing their Role models.

11. PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- SOCIAL EARNING Attention – (focus on something ) Retention – ( what observed must retained ) Reproduction – (Behaviour must practiced again & again) Motivation – ( learner must be motivated to learn from it)

12. ROLE OF CULTURE IN ATTITUDE FORMATION Culture plays a definitive role in the formation of attitudes Ex- Indians earn for future requirements Americans for that matter earn to enjoy the present

13. THREE TYPES OF JOB RELATED ATTITUDES Job satisfaction - Individual’s pleasurable or positive emotional state toward his job Job Involvement - the degree to which people immerse themselves in their jobs - It is identifying with one’s job Organizational commitment - it is about employees loyalty towards their organizations - It is identifying with one’s organization

14. JOB SATISFACTION IS RELATED WITH FIVE SPECIFC JOB DIMENSIONS PAY WORK ITSELF PROMOTIONAL OPPORTUNITIES SUPERVISION CO-WORKERS

15. JOB INVOLVEMENT It is the degree to which employees immerse themselves in their jobs, invest time and energy in them and consider work as central part of their overall lives Such employees tend to be high performers

16. ORGANIZATIONAL COMMITMENT It is an attitude about employee’s commitment to the organization It is the process by which an employee identify with the organization and and want to maintain membership with the organization

17. WHAT IS A POSITIVE ATTITUDE Attitude is the way you communicate your mood to others The way you perceive the world and your position in it directly affects your dealings with others A positive self image will reinforce and improve both professional and personal relationships

18. ATTITUDE IS YOUR MENTAL FOCUS ON THE OUTSIDE WORLD Like using a camera you can focus or set your mind on what appeals to you You can see situations as either opportunities or failures Examples A hot summer day may be beautiful or ugly A departmental meeting is either interesting or boring

19. ARE YOU AWARE OF THIS? When you are optimistic and anticipate successful encounters you transmit a positive attitude and people usually respond favorably When you are pessimistic and expect the worst your attitude is often negative and people tend to avoid you Quite simply you take the picture of life you want to take

20. EMPHASIZING THE POSITIVE AND DIFFUSING THE NEGATIVE Emphasizing the positive and diffusing the negative is like using a magnifying glass You can place the glass over good news and feel better or you can magnify bad news and make yourself miserable Magnifying situations can become a habit if you continually focus on difficult situations the result will be exaggerated

21. A BETTER APPROACH Imagine you have binoculars Use magnifying end to view positive things Use the other end whenever you encounter negative elements to make them appear smaller Once you know to highlight the positive you are on the right road

25. Challenge! Push the negative factors to the outer perimeter of your thinking Those who will learn the trick will reflect it and others will notice it

26. Challenge! Of course! No one can be positive all the time Excessive optimism is not realistic Positive attitude is not an act. It must be genuine

27. HOW TO MEASURE ATTITUDES Self- Report Indirect tests Direct observation Techniques Psychological Reaction Techniques

28. Employee Attitude Survey Sample Please indicate your agreement with each of the following: 1. Senior leaders behave ethically. 2. My college values its employees. 3. There are sufficient learning and development opportunities available at my college.

29. Contd.- 4.I am proud to say that I work for my college 5. I believe my college is committed to creating a diverse environment

30. HOW TO CHANGE ATTITUDES Filling in information Gap use of fear Resolving Discrepancies Impact of peers The co-opting approach contd.-

31. Choose to be happy. Look at the bright side of life. Choose to be and stay optimistic. Find reasons to smile more often. Have faith in yourself and in the Power of the Universe. Contemplate upon the futility of negative thinking and worries. contd.-

32. Associate yourself with happy people. Read inspiring stories. Read inspiring quotes. Repeat affirmations that inspire and motivate you. Visualize only what you want to happen. Learn to master your thoughts. Learn concentration and meditation.

33. Identify week links & work on them. Manage your emotions Self- Management Attitudinal & behavioral Training Programmes Busy bees don’t have time for tears. Maintain Hobby Spare time for your self Accept your self as you are. Avoid ‘Old Dog Syndrome’

34. ALL THE BEST!!!!!!!!!!!!!!!!