Design Principles 3.02 Understand business publications

Slide 2 SIX Principles of Design 1.Balance 2.Proximity/unity 3.Alignment 4.Repetition/consistency 5.Contrast 6.White space

Balance 3.02 Understand business publications Slide 3 Graphics don’t overpower text Page is not too heavy on one side or the other Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]

3.02 Understand business publications Slide 4 Proximity/Unity Distance between elements on a page  Used to demonstrate a relationship or a lack of relationship between elements Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]

3.02 Understand business publications Slide 5 Alignment Justification of elements  Related items should be justified the same to emphasize their relationship to each other. Example: Principles of Design Visual Examples [Lessons on the Principles of Design] Principles of Design Visual Examples [Lessons on the Principles of Design]

3.02 Understand business publications Slide 6Repetition/Consistency Consistent pattern of font and color schemes and graphic types  Specific font, size, and style for headings, subheadings, and body text.  Do not mix photographic images and cartoon images on the same page. Example: Principles of Design Visual Examples [Lessons on the Principles of Design] Principles of Design Visual Examples [Lessons on the Principles of Design] Scheme - a planned combination of elements, such as a combination of font styles and sizes

3.02 Understand business publications Slide 7 Contrast Emphasizing the most important elements on a page with color and size Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]

3.02 Understand business publications Slide 8 White Space Blank or negative space on a page  Used to focus the reader’s attention on important details  Used to give the reader’s eyes a break  Does not have to be white Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]