Presentation on theme: "1.02 Investigate design principles and elements."— Presentation transcript:
1 1.02 Investigate design principles and elements. Principles of Design1.02 Investigate design principles and elements.
2 The Six Principles of Design AlignmentBalanceContrastProximity/UnityRepetition/ConsistencyWhite space
3 Alignment Alignment of elements in a pattern or grid. Visual relationship between all of the elements in a layout, even if the elements are far apart.View an example at
4 Symmetrical BalanceElements of the design are centered or evenly divided both vertically and horizontallyView examples at:
5 Asymmetrical BalanceOff-center alignment created with an odd or mismatched number of elements.
6 Radial BalanceWith radial designs the elements radiate from or swirl around in a circular or spiral path.
7 ContrastThe use of big and small elements, black and white text, squares and circlesAdds emphasis to important informationAdds appealView an example at
8 Proximity/UnityGrouping elements to demonstrate their relationship to each other.Makes it easier for the reader to understand the relationships between elements.ExamplesCaptions placed with the pictures they describe.Images placed near the text they are depicting.View an example at
9 Repetition/Consistency Repeat some aspect of the design throughout the entire layout.Aids navigationImproves readabilityExamplesKeying all side headings in the same typeface and color.Using the same formatting for all bulleted lists throughout the publication.View an example atTeacher Note: Tell students to remember that their main purpose is to get their message across to their audience when designing desktop publications. Using repetition makes it easy for the reader to know what to expect and understand how the information is arranged in the publication.
10 White Space Negative or space empty of any color Gives a design breathing roomSmoothes transition between elementsView an example atTeacher Note: White space also includes the spacing between words, characters, lines, margins, etc. Emphasize the importance of white space to make a publication easy to read. More white space is needed for publications that are designed to be read at a distance such as flyers and posters.
11 Rule of Thirds and Grids Rule of Thirds – Using imaginary grids to visually divide the page into thirds vertically and/or horizontally and placing most important elements within those thirds.View an example at123Rule of ThirdsGridsTeacher Note: These concepts are used frequently in advertisements, especially magazine advertisements. Also, the Rule of Thirds is not really a rule. It is really just a suggestion. Desktop publishing publications are often divided into thirds because it is a common design that is very pleasing to the eye. It has been used so often that it has been given the name, Rule of Thirds.
12 Optical Center and Z-Pattern Optical Center – the spot the eye first sees when it encounters a page.It is slightly above and to the right of the actual center of the page.Place the most important design element here.Z-Pattern – the pattern eye follows when scanning a page.Place important elements along the Z-pattern.Teacher Note: Look through magazines to find advertisements that illustrate the Rule of Thirds, Optical Center and Z-pattern and use these to illustrate these concepts to your students.123ZOptical CenterZ-Pattern