© GTRC Community Technology Roadmapping Greg Laudeman, Program Director

© GTRC Agenda topics 1.Background & fundamentals 2.Digital development 3.Benchmarking utilization 4.Information infrastructure 5.Roadmapping 6.Participation: The eternal challenge 7.Implementation?

© GTRC Background This is NOT “research” It is learning, planning, and partnership-building Goal: Community and economic development Sub-goal: Get the right technology for the best price

© GTRC Fundamentals “Community” is not a “thing” –Enterprises are the mechanisms by which communities operate –Households are important but they operate via enterprises Technology is a strategic issue that requires leadership, learning, planning, and partnerships “Impacts” must be real and make sense –“Bottom-line” impacts realized via business software applications… not networks or connectivity

© GTRC Not-so-fundamentals Impacts can be improved with facilitation: Coaching, connecting, and consulting Strategy must be simple and flexible yet powerful –Process model –Analytical model –Outcomes model –Factors model “Digital development”

© GTRC Digital development The process of building and using information infrastructure to: –Address civic, economic, and social issues –Boost productivity and competitiveness Fostering entrepreneurship Supporting existing industry Attracting new business investment Creating quality jobs –Increase wealth and prosperity –Maintain and improve quality of life and sense of place

© GTRC Technology Talent Teamwork Leadership Digital Development Factors

© GTRC The 3 Ts of Digital Development Talent –Ability to turn ideas into reality –Embedded in people, individuals Teamwork –Combining strengths for a common goal –Embedded in enterprises, organizations Technology –Means of solving problems –Embedded in things, products Must be aligned, balanced, and connected –Depends upon leaders’ (executives) experience with and knowledge of IT

© GTRC Investment (Risk and Costs) Return (Rewards and Benefits) 1.Automate to control costs 2. Improve to increase revenue 3. Innovate to create income Digital development outcomes

© GTRC The Steps of Digital Development Objectives & Metrics 1.Automate to control costs –Substitutes IT for facilities, labor, and/or materials –Producing products and services more efficiently –Generates data and slack resources for improvement 2.Improve to increase revenue –From existing customers, markets, products and services –Better, more consistent, and customized –Builds relationships needed for innovation 3.Innovate to create new income –New products and services or radical changes in process –May create entirely new markets –Competitors? What competitors?

© GTRC Analytical model: Community capital Natural Physical Financial Intellectual Human Organizational Social Political TradableNon-tradable Embedded Non-embedded

© GTRC Natural Physical Financial Intellectual Human Organizational Social Political Analytical model: Community sectors Education Healthcare Public Safety Government Social services Civic organizations FIRE Utilities Churches Farming & Mining Retail & Wholesale Families Basic Industries

© GTRC Analytical model: The enterprise Core Processes Goods Services Workforce Customers, Agents, Distributors, other channels Materials Labor Suppliers Support processes Accounting, finance Marketing & sales Reporting, etc.

© GTRC IT is… Is a form of “built” capital, integrated into other forms, that is good for: 1.Transactions Executing pre-defined exchanges Information components only 2.Decisions Reduced search costs Evaluation of outcomes 3.Coordination Decisions by multiple actors Supplements and supports relationships

© GTRC Information infrastructure Hardware and networks The physical parts of the system Connectivity How everything works together Code and Data What’s accessible through the system Applications The practical functions of the system Start here Work your way down to here Broadband includes these

© GTRC Process model: Roadmapping Wi-fi Broadband Fiber Web services E-commerce Digital media Apathy Wasted investment Excessive cost Technical glitches  You are here. You want to get here. Bad fit

© GTRC Process model: Roadmapping Phase I – Creating the Roadmap Establish a vision, identify goals, and define requirements Step 1 Where you want to go Component 1: Vision, Goals and Requirements Benchm ark how IT is currently used in the commun ity Step 2 Where you are today Component 2: Current Technology Utilization benchmark Choose tactics, identify tasks, authority, resources, timeframe, and metrics Step 3 How to get there Component 3: action-oriented Digital Development Plan Phase II – Implementation Work the plan (12-24 months) With Georgia Tech coaching, connecting, and consulting Document outcomes and re-assess CTU

© GTRC Why Technology Roadmapping? IT is difficult and expensive to obtain IT is even more difficult and expensive to use effectively IT is constantly changing The business environment is constantly changing Each community is unique Minimize costs, maximize benefits You can’t just hire an expert to come in and make it all work for you

© GTRC Who should participate? Those who set the course for their enterprises, control the resources and prioritize tasks Top officials in local enterprises –Business, civic, and government –Branches and techies are fine, but… –Executive-level participation is essential –Non-users as well as users

© GTRC Why participate? Bottom-line objectives: 1.Control costs, 2.Increase revenue 3.Create income Aggregate demand and pool capacity –Get better technology and more options –Get better prices and lower costs Address common issues and needs Create shared value and net benefits Help your community compete and prosper!