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Information Technology Economics

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Presentation on theme: "Information Technology Economics"— Presentation transcript:

1 Information Technology Economics

2 Information Technology: Economic and Financial Trends
Internal IT versus outsourcing Expanding power / declining costs Moore’s law - price to performance ratio Technically versus economically feasible Intangible benefits - difficult to access

3 Explaining the Productivity Paradox
Data and analysis problems hide productivity gains IT productivity offset by losses in other areas IT productivity offset by IT costs or losses Wasted time

4 Explaining the Productivity Paradox
Software development problems Software maintenance Incompatible systems

5 Evaluating IT: Benefits and Costs
Value of information in decision making Evaluating automation by cost-benefit analysis Evaluating IT infrastructure Evaluating IT performance: service level agreements

6 Evaluation of Intangible Benefits
Use concrete indicators Solve for an unknown Prevent competitive disadvantage

7 Evaluating IT Infrastructure Through Benchmarks
Metric benchmarks Best practices benchmarks

8 Metric Benchmarks IT expenses as percent of total revenues
Percent of “down-time” CPU usage as percent of total capacity Percent of IS projects completed on time and within budget

9 Evaluating IT Performance: Service Level Agreements
Meet with the client to determine IT service IS and client jointly determine measures Schedule of measurements Jointly determine action should service fail Written document

10 Evaluation IT: Perspectives on Intangible Benefits
Value analysis Information economics Management by maxim for IT infrastructure Option valuation of IT investments

11 Value Analysis

12 Information Economics
Key organizational objectives Scoring methodology

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14 Management by Maxim for IT Infrastructure
Consider strategic context Articulate business maxims Identify IT maxims Clarify the firm’s view of its IT infrastructure Specify infrastructure services

15 Option Valuation of IT Investments
Future returns Expected value Future decisions

16 Evaluating IT: Accounting for Costs
Accurate measure of IT costs Charge users for IT investments - organizational goals Chargeout Outsourcing as an economic strategy

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18 Behavior-Oriented Chargeout System: Implementation
Determine objectives Determine appropriate measures Implement and maintain the system

19 Outsourcing As an Economic Strategy
Core competencies Which sources are less expensive How much control is needed

20 Outsourcing Advantages and Disadvantages
Hardware economies of scale Staffing economies of scale Specialization Tax benefits

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22 Outsourcing Disadvantages
Limited economies of scale Staffing Lack of business expertise Contract problems Internal cost reduction opportunities

23 Outsourcing Recommendations
Write shorter contracts - less than 5 years Subcontract control Selective outsourcing

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25 Negative Impacts of Failures and “Runaways”
Outright failure Abandoned Scaled down Runaway

26 The New Economics of IT IT as a product World Wide Web (WWW)
Increasing returns

27 The New Economics of IT World Wide Web (WWW)
At least 33% of US population Foreign markets Universal connectivity

28 Increasing Returns Increasing returns occurs where profitability rises more rapidly than production increases.

29 Increasing Returns: Advantages
Higher profitability Network effects Lock-in effect

30 Management Strategies Under Increasing Returns
Build a large customer base through low prices Encourage development of complementary products Use linking and leveraging

31 Managerial Issues Constant growth and change
Shift from tangible to intangible benefits Not a sure thing Chargeout Risk Outsourcing Increasing returns

32 Copyright  1999 John Wiley & Sons, Incorporated. All rights reserved
Copyright  1999 John Wiley & Sons, Incorporated. All rights reserved. Reproduction or translation of this work beyond that permitted in Section 117 of the 1976 United States Copyright Act without the express written permission of the copyright owner in unlawful. Request for further information should be addressed to the Permissions Department, John Wiley & Son, Inc. Adopters of the textbook are granted permission to make back-up copies for his/her own use only, to make copies for distribution to student of the course the textbook is used in, and to modify this material to best suit their instructional needs. Under no circumstances can copies be made for resale. The publisher assumes no responsibility for errors, omissions, or damages, caused by the use of these programs or from the use of the information contained herein.


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