First Timer Proposal FIRST GENERAL ENTERTAINMENT PREMIUM HD JAPANESE TV CHANNEL

PROGRAMME SPONSORSHIP PACKAGE Advertiser’s Entitlements : Programme Sponsorship: 13 episodes x 60 mins* (of a drama or lifestyle programme) No. of Bonus CM: 116 (46Prime, 70 Fringe) Sponsor Lead in/out:5 sec each before and after programme Sponsor Tag on Trailers:5 sec on each trailer (Value add** ): Example: 1 month of online banners on HELLO! JAPAN website, Special positioning of spots among Travel related Programmes etc Campaign Period : Eg. January – Mar (3 months) TOTAL PACKAGE VALUE : $79,233 INVESTMENT FOR 3 MONTHS: $50,000 * Title of programme - to be confirmed. **Value added items need to be discussed with JFCTV before promising client

CM SPOTBUY PACKAGES 1 month campaign 50 x 30 sec spots (25 Prime, 25 Fringe) TOTAL PACKAGE VALUE: $15,000 DISCOUNT : 66.7% FINAL PACKAGE PRICE:$5,000 **** 1 month campaign 140 x 30 sec spots (70 Prime, 70 Fringe) TOTAL PACKAGE VALUE: $42,000 DISCOUNT: 76% FINAL PACKAGE PRICE:$10,000 1 month campaign 250 x 30 sec spots (100 Prime, 150 Fringe) TOTAL PACKAGE VALUE: $70,000 DISCOUNT: 78.5% FINAL PACKAGE PRICE:$15,000 **** SHINOBIPACKAGESHINOBIPACKAGE KUNOICHIPACKAGEKUNOICHIPACKAGE NINJAPACKAGENINJAPACKAGE Maximum of 2 packages per advertiser Package must be utilized within 30 days TVC to be provided by client in HELLO! JAPAN’s broadcast format

TOP UP PRODUCTION FOR EVENT COVERAGE Top up applicable to Sponsorship or Spot Buy packages only. 1 PRODUCTION TOP UP: S$10,000 Entitlements: 1 day local production shoot for event / shop / street interviews 1 x interstitial not more than 2 mins long. Includes simple post editing Production worth S$5,000 Airing of interstitial spot : 100 x 1-2 min Usage of video on client’s website & SNS

HELLO! JAPAN TV PUBLISHED ADVERTISING RATES Effective Jan 2013 Hello! Japan reserves the right to amend any of the above pricing categories and/or its time belts from time to time. Premium rates applicable to special programs/events. COMMERCIAL SPOT

Singapore Office 177 River Valley Rd #05-11 Liang Court Singapore Tel : Fax : INFORMATION For additional information and customized advertising solutions, please contact: J Food & Culture TV Pte. Ltd thank you